• 83% believe that supporting a local charity is more important than in previous years
  • Community charities top the list of popular causes, while health and animal and wildlife initiatives are also front of mind for county residents

73% of Northumberland residents intend to donate to a charity close to home this Christmas because of the current climate, a new study has found.


Data released from Ecclesiastical Insurance’s 12 days of giving campaign shows 895 people in the county have so far nominated a local cause to receive a £1,000 donation.


And an overwhelming number 83% believe it’s more important than ever to support the work of local charities, as a result of the Coronavirus crisis.


12 days of giving from specialist insurer Ecclesiastical will see 120 different charities receive an early Christmas gift of a £1,000 donation.


Members of the public are being asked to nominate a charity close to their hearts to receive a festive financial boost with nearly 140,000 people suggesting 3,927 good causes already, in the last two weeks alone.


21 Northumberland based charities have been nominated so far and are in with a chance to win £1,000.


Community charities are the most popular causes as voted by residents so far. Health organisations and animal and wildlife initiatives are also high priorities.


Ten lucky charity winners will be announced each weekday from 7 to 22 December.


It’s quick and easy to nominate a charity online. Nominations are open from 9 November to 21 December and you can vote for your favourite charity at www.movementforgood.com/12days


Winners will be drawn at random – and while it’s not a popularity contest, the more times a charity is nominated the more chance it has of being selected. Ecclesiastical is encouraging everyone to use their social media channels to ask people to vote for their favourite cause to give them the best possible chance of winning.


Mark Hews, Group CEO of Ecclesiastical, said: “It’s incredibly humbling to see that Northumberland residents are more likely than ever before to make a donation to a local cause this Christmas, despite the difficult year that most of us have faced personally. As a commercial company with a charitable purpose, giving back is at the heart of our business. Our annual 12 days of giving Christmas campaign will help charities change lives for the better and we know that for many charities, £1,000 can make a real difference. We’re encouraging everyone to nominate a cause close to their hearts this Christmas to be in for a chance to win a festive financial boost.”

Recently, Ecclesiastical launched its latest Impact Report to celebrate some of the many good causes it has helped.