• Fri. Mar 29th, 2024

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8 advanced SEO techniques that’ll double your website traffic

Let’s just say that “good SEO” is what you need whenever you’re looking for ways to bring more people to your site. But with so many SEO tips and tricks on the internet today, it can be hard for someone who’s probably not tech-savvy to know which is right for them at the different stages of their website management.

That said, here are some tips for improving your website SEO so that you can improve the number of people visiting your website.

Conduct an SEO audit

According to HubSpot, more than 80% of a website’s traffic begins with a search query. So if you’re not getting enough traffic on your site, it is because the internet users in your niche cannot find you on search engine pages, and there can only be one reason for that – YOUR SEO IS WACK.

I’m so sorry to burst your bubble like that, but we need not mince words.

And by wack, we mean there are some flaws in it. To identify these flaws, you need to run a complete SEO audit.

This will help you identify the flaws in your current website SEO so that you can know the things you need to improve on.

For instance, if your website is linked to low-authority sites, it can affect your site’s SEO. But with the help of an audit, you will easily fish out these wack links, and you can either remove them from your site completely or buy guest posts to replace them.

To do your audit, you can either hire an SEO audit company to help you run the test or you can DIY if you want to save cost. To DIY, you can use a tool like Ubersuggest. The tool will help you analyze your website and suggest the things you need to improve on.

Create optimized landing pages

For all the fuzz about website homepages, it is still the landing pages that hold the key to lead generation and sales. And search engines understand this too because that is where most of the answers people seek can be found. The more landing pages you create, the more gateways you open up for incoming search traffic.

Embrace mobile-friendliness

It is no longer enough to have a website that runs well on PC. If you want to draw more traffic to a site, you need to make the site more mobile-friendly or “responsive,” as some people like to call it. Although this wasn’t a big factor for SEO some years ago, things changed in May 2016 when Google introduced an update to their search algorithm that significantly boosts organic search result rankings to mobile-friendly websites.

Don’t underestimate the significance of infographics

Since 65% of humans prefer visual content to textual content, sites with more infographics tend to perform better than those with a fewer number of infographics. A recent report also suggests that websites that publish infographics grow traffic 12% faster than those who don’t.

You should optimize to satisfy RankBrain

Another important factor you need to consider when trying to draw more traffic is Google’s third most important ranking factor called the “RankBrain.”

RankBrain is the AI Google uses to relate what a web page is all about with the keywords people are searching for.

Now, most people try to trick this AI by stuffing their webpages with keywords that are relevant to their niche. But guess what? The RankBrain has evolved beyond that, and it can tell when you’re just trying to trick it.

Instead of stuffing your content with keywords, you should make the content more user-focused by using words synonymous with the main keyword. RankBrain will understand your intent and will tell Google’s spiders to index your content and rank you better.

Don’t forget to use advanced internal deep linking

When a search engine sees an anchor text linking to other pages inside your blog/website, they tend to give more relevance to these pages and rank them better. This explains why most people rank well for their homepages but rank poorly for other pages on their site.

To improve this, you can look to buy blog posts from blogger and outreach service providers, like RankWisely, that are known to anchor keywords properly in the posts they create.

Word counts matter a lot

A recent study conducted by Backlinko on 1 million searches revealed that the top five search results all had an average content length of over 1,900 words. So if you’re writing anything less than this on your website, you’re in the wrong.

However, this doesn’t mean that you have to stuff your web pages with long, low-quality content. Quality is still key, and you just need to cover the subject you’re trying to discuss in great detail. The more you discuss the topic, the better you’ll rank for that topic because of the greater solution/answer you’re providing.

Use Social media

Finally, for a new website that’s just climbing the ropes of search engine rankings, social media optimization is a no-brainer. For a website that’s just been launched, it can be difficult to rank for factors like Domain Authority, the infographics, and Page Authority.

But you can make up for this by garnering credibility and traffic from social media. The more shares, mentions, likes, and comments your posts garner from social media can influence your ranking your search engine pages.

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