1st May 2025, United Kingdom: Surrey has been crowned the number one Donald Trump hotspot, according to new research marking the end of the controversial President’s first 100 days in office. This was closely followed by Greater London and East Sussex, and Cornwall and Devon rounding off the top five.
The data, released by digital experts, Click Intelligence, reveals the UK regions, towns, and counties most fixated on the 47th President of the United States, as outlined in this interactive map (embed link available).
Using publicly available Google Trends data, the study shows that County Antrim, Hampshire, Somerset, Edinburgh and Oxfordshire were also in the top 10 of Trump-obsessed counties.
Regionally, the biggest Trump hotspot is the South East of England with 57 towns appearing in the top 200. Scotland follows in second with 51, and the South West of England comes in third, with 30.
Surprisingly, the tiny Essex town of Tollesbury tops the Trump search charts, followed by Niwbwrch in Anglesey, and Lesmahagow in South Lanarkshire – three places with a combined population of under 8,000*.
However, public opinion over Trump remains split with latest Statista figures showing that Trump’s popularity in the UK has jumped from 15% in 2020 to 34% in early 2025. More recent data though suggests that number may be dipping again. According to a March IPSOS poll, just 21% of Brits now view him positively with 64% holding an unfavourable opinion.
Furthermore, 46% are in favour of the President’s state visit to the UK, pencilled in for July, while 44% oppose it. These numbers are likely to shift again, with Trump’s controversial tariffs introduced on 2nd April, causing international tension and stock markets to tumble. In the last 30 days, searches in the UK for “Trump Tariff List”, “Trump Tariffs Chart” and “Liberation Day” have all risen by more than 5000%.
These popularity figures put Trump roughly level with Britain’s own leaders. Keir Starmer and Reform leader Nigel Farage are in favour with 29% of Brits – 46% and 49% view them unfavourably, respectively. Kemi Badenoch sits at just 18% with Chancellor, Rachel Reeves trailing behind at 17%.
U.S. influence on UK’s May local elections
With Labour and Keir Starmer’s popularity nosediving by nearly a third since the general election last June, and the PM accused of breaking over 100 promises since then, pressure is mounting ahead of the local elections on 1st May.
Further data analysis from Click Intelligence found that local councillors could use UK ‘Trump Mania’ to their advantage for next month’s local election success. In the U.S., back in November, Trump stormed to victory by campaigning key policies on economy, immigration, violent crime, foreign policy, and gun policy. A recent poll from YouGov outlining which policies are most important to UK voters found that the economy and immigration were the top two – fuelling speculation that borrowing from Trump’s playbook could give UK party representatives a winning edge at the ballot box.
Simon Brisk, Co-founder and Commercial Director at Click Intelligence, said: “Search trends give a great window into public interest. In Trump’s case, it’s clear he is still dominating the news agenda while remaining somewhat in favour with the British public, more so than some of our own political leaders. With the political paradigm shifting across the U.S. and UK, and local elections just around the corner, it will be interesting to see if UK councillors align their campaigns with Trump’s policies.
“The U.S. has always had a strong influence on the UK. With Donald Trump back in the Oval Office, we wanted to see just how much influence he has on Britain. It’s compelling to see that some of the places which are showing the biggest interest in U.S. politics are towns with very small populations, and that the South of England is by far the most obsessed with Trump of any of the UK regions.”