It’s amazing that how many of us cringe at the fact that life should be led on our own terms and not someone else’s. Dreams make it possible to take desperate measures at desperate times. For a few who think that success comes only to those who are lucky and strong, there are people who challenge this every now and then to prove them wrong. But shaping up our lives and drawing a meaning out of what we are doing is possible by one and all. The resources, the aides, the technology everything out there; one just has to go and grab it.
Meet Jonny peters, this director is not only an example but also an epitome for people who crave to be successful in the field of tech, VR, AR, Ad-tech etc. Jonny peters is the pioneer in VR and AR advert market in the world. In short, he is ‘jack of all trades’ of which the world is in need right now. Jonny has a successful work ‘Dream Channel VR’ is a 90 minute choose your adventure series which was set up inside a VR world, which got the nomination in the Cannes film festival 2017 VR section. The world’s first VR reality format was also the creation of Jonny, which was named Gang Green.
Creating a new market niche
Jonny has been working in AR and VR industry since long. He, out of his 20 years experience wanted to create a platform which could have been a path-breaking innovation for the years to come. He wanted to disrupt the present market scenario which is out there. Launching Gaze Coin, a patent registered technology combining gaze control/ eye tracking with blockchain, Gaze Coin creates a micro-transaction that charges the advertiser for that particular time. Jonny’s vision of creating a decentralized market for AR/VR has led to the innovation of Gaze Coin which is promising to disrupt the present ad-tech industry on a whole new level.
“Company like ours that is preparing for an ICO is the opportunity that digital currencies provide to fund an innovative new business model that could disrupt a market. Digital currencies often get bad press releases and people also are too skeptical because it seems scary on a whole new level; the innovation and the change should be talked more rather than the effects which it hasn’t caused. With the ban in the Chinese market, people have seen the biggest news of the year in the blockchain industry.” – Says Jonny, CEO of Gaze Coin
ICO, like any other IPO, is the coin offerings which are made public in order to have a pre-release which people can buy and avail the early adaptor opportunities. He knew exactly what he had to do, in order to create such a product which could provide assistance to both viewers as well as the future of tech (VR/ AR developers). He has himself a strong team which comprises of strong tech, marketing, blockchain advisory members etc who aligned with his idea of Gaze Coin.
There are many other leading industry names in their advisor team that includes Jeremy Lam, George Samman, Travis Rice, Kunio Okuda, James Sugrue and Evan Luthra.
Amongst these names, there is another name whom experts in blockchain industry call as ‘bokky poo bah’. Bok khoo serves as CTO/Chief Scientist for Gaze Coin as part of his commitment to bringing decentralized exchange technologies such as Crypto derivatives to the Ethereum blockchain.
Need to get out of 20th Century
Jonny had to figure out the way of how to channelize the VR and AR industry to merge with adtech and make it commercially available to the people out there. His vision to figure out a way and make money by decentralizing was ‘Gazecoin’. Gazecoin (GZE) is a company and platform particularly designed for solving the challenges of monetization in AR/VR and the ability of the brand and the content owners to capitalize on it. It generates interactive VR environment, Gazecoin was founded in Sydney in 2017.
“Taking music to the blockchain platform by making it decentralized could be the next target. Merging plasma blockchain with Gaze Coin could be the future plans of the company. Tech and music have been very closely tied since long. Essentially we have created a token called ‘Gaze Coin’ which can be called as ‘paypal’ but the much more dense version of it. It can track your gaze, flying from one track to another; what tracks you like or where you travel from worm holes, listening or watching that music or video. The best part is it doesn’t charge you but it sends the data to the market requirement so that much more curated contents and targeted ads can be displayed which helps the other music companies and also to the user.”
Setting the landscape for future
Taking up the bar much higher for the people in the VR and tech field the Gaze Coin seems to be promising future in the VR/AR ad-tech industry. He claims to have a niche market understanding than any other in the field in order for this advert industry to grow in a better and most efficient manner.
“Our whitepaper (https://media.gazecoin.io/whitepaper) highlights the roadmap which we have laid for ourselves. The first priority is to build the API wallet which can be used for monetization by the AR and VR developers. We have seen Zuckerberg announcing of the ‘GO’ device which is intended to reduce the price and portability of the device which has been holding back the mass adoption. That’s great news for the VR and AR industry but it also requires a proper advertising and monetizing model in order to let the market really grow; which is what we are trying to solve at Gaze Coin.”
There is a dark side as well!
Having the technical know-how and a nice understanding of the blockchain market and the future of crypto-currency, he also has a different take on the present scenario which is happening at the basic level.
“The most frustrating thing in digital currency is the onboarding process of the people to let them use the Gaze Coin. It keeps the interested people at an offbeat scenario which gathered their interest in the first place. Also, individuals can also be penalized by banks, when they can cash out of their profits, which certainly seems wrong.
Bokky has come up with the solution to this problem with his Token Teleportation Service (BTTS) smart contract which eases the use crypto-currency to the non-users and I expect there’ll be more new services to solve this problem over the next few months and years.”