A new digital initiative has been launched to change perceptions of Tees Valley with an aim to bringing more tourism and growth to the region.
Discover Tees Valley, founded by Michael Janes, Mark Burton and Carl Quartermain, is a private sector led Community Interest Company (CIC). It is a digital platform and the destination management arm of the Tees Valley Tourism Alliance.
Plans are being set in motion to raise the profile of Tees Valley nationally and even internationally to encourage more tourism with the state of the art website.
The site aims to generate interest in Tees Valley attractions by promoting the beauty of the area, and encouraging economic growth by featuring business and community directories, and regular networking events for businesses.
Mr Janes, managing director of Discover Tees Valley said: “We’re very passionate about Tees Valley, and we’re tired of hearing about how it is the worst place to live.
“By making changes through digital media and promoting the beautiful parts of the area, we can certainly change people’s perceptions. A picture paints a thousand words.”
Mr Burton, finance director of Discover Tees Valley commented: “We cannot wait for the public sector to put Tees Valley tourism onto the agenda.”
Speaking of the anticipated launch, Mr Quartermain, director of communications added: “We’re encouraging other businesses and communities to join the initiative and work holistically so we can all make a real difference to the tourism opportunities in the area. This way we can all benefit.”
The digital space will welcome members and will appoint ambassadors whose vision and passion align with those of Discover Tees Valley. Individuals and groups can contribute to the website through blogs, features, opportunities, photography and reviews from within their own community.
Mr Janes added: “If we all band together as a community, we can make a real difference.”
In an attempt to bring more jobs to the region, Mr Janes believes the campaign will benefit businesses and the local economy in the long run.
For more information about Discover Tees Valley, please visit: http://www.discoverteesvalley.co.uk/