Screen Shot 2016-02-08 at 07.53.47Cycling fans across the world can start their official countdown to the 2016 Tour de Yorkshire by purchasing the brand new commemorative jersey and official merchandise.

The new design has been unveiled today by Welcome to Yorkshire, A.S.O and Milltag.  The short sleeve jersey features the Yorkshire rose, the names of each host town, the Tour de Yorkshire logo and a distinctive Y pattern. In addition to the commemorative jersey, Milltag will also design and produce the podium jerseys for the race winners, as they did in 2015.

Ed Cowburn of Milltag, who designed the jersey, said:

“The design has evolved from the 2015 edition, and the greatest difference is the colour. A darker blue has been added as a nod to the colours of back-to-back champions – Yorkshire County Cricket Club. To celebrate the start and finish towns for each stage, we have created a graphic focussed around a Yorkshire rose that appears subtly on the back of jersey and will feature across the race winners’ jerseys too. The Y pattern inspired by Yorkshire’s textile heritage also features, as it did last year.”

Sir Gary Verity, Chief Executive of Welcome to Yorkshire said:

“The new jersey reflects Yorkshire’s proud sporting heritage and is a superb tribute to this year’s race.  Each host town is named on the back and I very much look forward to seeing it being proudly worn by riders across the world.”

In addition to the jerseys, the Maserati Tour de Yorkshire Ride, the official sportive of the Tour de Yorkshire which is being held on Sunday 1 May, goes on general sale on Thursday 4th February.  With three routes to choose from (40km, 80km and 119km) there will be a route for every level of rider.  Each route starts and finishes in Scarborough.  Those tackling the 119km route will face a number of climbs including testing inclines at Harwood Dale, Dalby Forest and Oliver’s Mount and all riders will use the same finish line as the professional race crosses later the same day.  Riders who want to take part should register now by visiting