Make no mistake, you can get more views on Instagram. You just have to wait for it. That’s usually the name of the game.
It takes a while to go from a complete and total unknown to being considered as an authoritative and fully credible brand in your niche space. Depending on the niche and depending on the audience you’re trying to appeal to, this can take a very long time.
Sadly, most companies and most marketers cannot wait that long. Maybe they have prior commitments. Maybe they have targets to meet. Maybe they have a tight budget. Whatever their reasons may be, they simply do not have the luxury of time.
Thankfully, there are ways to get more views on Instagram without necessarily having to wait forever. But before we talk about this important workaround, we need to first recap why Instagram videos are so important.
You see, Instagram is a platform that was originally geared towards photos. It’s no surprise that the vast majority of content on Instagram are photos. This presents a golden opportunity because Instagram also supports videos.
So, when you upload niche-specific videos on Instagram, you stand out. You’re not offering the standard photo that everybody else is posting. Your stuff is more likely to be viewed.
And it’s no surprise that Instagram videos can turbocharge your brand’s reach. This can lead to greater credibility.
Pretty soon, with enough videos and matching high viewership, your brand becomes the authority in your niche. In other words, you cut your wait time.
Now, for the Reality
As awesome as Instagram videos may be in turbocharging your brand’s appeal and building up your brand equity quickly, the sad reality is that most videos posted on Instagram go nowhere. For whatever reason, they don’t click with their intended audience. They don’t catch on, so they just end up taking up a lot of space on Instagram.
Too bad, right? Well, there’s actually a quick fix to this. But before we fix this problem, we need to first fully define what the real problem is.
The Empty Restaurant Syndrome
Imagine yourself at a new city. Maybe you’re just visiting it, or maybe you’re just passing through, and you come across a restaurant. It offers your favorite cuisine.
Maybe you’re into Thai food, Chinese food, Filipino food, French food, it doesn’t matter. You’re just passing by and there’s this restaurant that, from the looks of it, serves food that you just love.
But there’s a problem. It’s completely and totally empty. What do you do? Well, if you’re like most people, you keep walking.
Why? At the back of your head, you are associating the lack of people with lack of quality.
For the most part, this is a common sense assumption, and it’s right. But what if the restaurant is actually good? What if you just passed by during its dead hours? Well, you miss out in that situation.
But make no mistake, the empty restaurant syndrome is a serious problem for Instagram accounts and social media and marketers in general. Because it’s very hard to develop a following if you don’t already have an existing following.
It’s the old “chicken and egg” problem. To get more followers, you have to have a ready base of followers.
Here’s how you get around it: buy Instagram video views. That really is the secret.
If you’re serious at trying to get more views on Instagram, buy Instagram video views. When you do that, you eliminate the empty restaurant effect.
Basically, you’re telling the potential viewer that thousands of other people have already checked out your stuff. Each of these likes is a vote for the quality of the stuff you’re offering.
If you play this game right, the empty restaurant syndrome will no longer impede your brand’s progress and growth on Instagram. But for that to happen, you have to decide to get more views on Instagram.
Just as importantly, you have to decide to get it from the right vendor. Click here to learn why you should choose us to help you get more views on Instagram.