To thrive as a new business you must have something the people want and you must be found. You could have the secret to eternal youth but if people can’t find your business or don’t know what you offer they won’t come in droves, and you very well might be closing up shop before your business was given a chance. This can be done with signs and flyers, but the more effective method is using digital technology and a concept known as Local SEO.
What is Local SEO?
Local SEO is a more focussed approach to SEO. Rather than pit you against global competitors, you only have to be better than your local competition. You will want to find a local agency for this job as well, as they will have much closer relationships with brands and media companies in your area.
For example, are you looking for an SEO agency in Manchester? If you are based in Manchester, using a company that is local to you ensures that they have partnerships in your area and know what you need to boost your visibility to Manchester-based customers.
How Can You Get Started with Local SEO?
This local agency will work on multiple fronts to provide you a comprehensive SEO strategy. This will include:
1. Improving Your Website’s Landing Pages
One of the most important steps to improving your local SEO is to create specified landing pages for your locations. This is particularly important if you have two or more stores in an area, or if you service multiple communities. This way, you can have optimized landing pages perfect for PPC campaigns all ready to go and improve your ranking on the search engines.
2. Increasing Your NAP Listings
NAP stands for name, address, and phone number. The most important and first NAP listing you should create is your Google My Business. An SEO agency can set this up for you, get it verified, and optimize it so that you see the most amount of customers who are using Google maps to search for your business.
This will need to be repeated several times on different directories for the best results.
3. Improving PPC Marketing
Demographic research is imperative for successful PPC marketing. You need to know your demographic’s needs, jargon, and the key terms they search for. All of this will provide better results for your PPC campaign, especially as you will have already have optimized landing pages created.
4. PR and Collaboration
Never underestimate the value of good old PR. Getting your business’ name on local news sites and blogs is going to be so important for your business’ success. You can do this organically by hosting events, collaborating with other brands, or sponsoring different parts of your local community. It can also be done through what is known as link building.
Local SEO is a great tool for small businesses to connect with their demographic. It is also a great tool to use in conjunction with other marketing tactics, like PR, digital marketing, and print marketing. For the most effective campaign, ensure all your marketing efforts are harmonious.