Screen Shot 2015-04-30 at 13.20.04A Little Book of Offers has given a record business boost to traders in Darlington town centre.

The books, which are issued quarterly, contain vouchers for discounts on purchases and services and the latest issue was the most successful yet – netting businesses a record £43,154.

Twenty eight shops, salons, pubs and restaurants, took part in the scheme, which is the brainchild of BID company, Distinct Darlington.

Offers included £8 off selected treatments at Hollywood Nails, Crown Street, a free veil or tiara at bridal shop Dobinsons of Darlington, Grange Road and 10 per cent off everything at Greenwoods Menswear, Skinnergate.

DJ Pet Supplies at the Indoor Market offered a £5 discount to shoppers who spent more than £25, while Fit-Lab, at the Dolphin Centre, offered 10 sessions for just £15 to voucher holders visiting for the first time.

Shoe Zone, at Northgate, offered a 10 per cent discount on purchases of £10 or more and assistant manager, Rachel McGargle, said: “The Little Book of Offers has worked really well for us, bringing in lots of new customers and increasing our profits.

“We think it’s of great benefit to Darlington town centre’s businesses, big and small.”

“The Little Book of Offers is certainly having a big impact,” said Alex Hirst, manager of Distinct Darlington, formed to promote businesses through a variety of projects and encourage a clean, safe and welcoming town centre.

“The Little Books don’t just benefit the businesses which take part, but by bringing in shoppers from further and further afield, there is a knock on effect for the whole town.

“They also give us a significant advantage over some of the larger shopping destinations in the region.”

The next edition of the Little Book Offers will be available from 1 May from the Box Office in Darlington’s Cornmill Centre and Dolphin Centre reception, or from town centre traders.

It can also be downloaded from http://www.distinctdarlington.co.uk/downloads/

All vouchers must be redeemed by the end of June and further information is available at www.distinctdarlington.co.uk.