• Tue. May 28th, 2024

North East Connected

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New marketing boss set to drive growth at events booking platform

Poptop, the Newcastle-based company which is the UK’s fastest growing online events booking platform, has appointed Nicole de Vega to the newly-created role of Head of Marketing.

Nicole has over 20 years’ marketing experience in the digital technology sector having spent the early part of her career with Sage UK. More recently she led marketing operations at email marketing firm Communicator, where she helped to grow the business until its acquisition, and latterly at construction specification platform firm NBS, where she helped launch its new cloud-based platform.

In her new role, she will be leading Poptop’s ambitious growth plans. Her appointment follows the £615,000 investment in the company by the business angel network Dow Schofield Watts Angels (DSW Angels) and Northstar Ventures in December 2018.

Poptop, which allows people planning any type of event to book caterers, entertainers, photographers and other suppliers online, now employs almost 40 people in Newcastle and Kiev, Ukraine.

Poptop’s CEO Eugene Shestopal commented: “Nicole brings a wealth of experience in technology marketing which will be invaluable in supporting our continued growth in the UK market. I look forward to working with her to drive our business forward.”

Nicole added: “Poptop is redefining the events sector. I was inspired by the team’s growth ambitions, their culture of innovation and their passion for what they do. This is a great opportunity to work with them to deliver a world-class, digital first customer experience.”