Last week’s reveal of the Polestar 2 also saw the launch of the new Polestar Explore app, opening a new channel for Polestar customers and fans to engage entirely digitally with the brand. The new Polestar Explore app contains the complete end-to-end digital Polestar customer experience, whenever and wherever the customer wants it.
Car information, the Polestar 2 configurator and the ability to place a pre-order and deposit are seamlessly integrated, and will be followed up by the choice between a Polestar subscription or outright purchase closer to the start of production in early 2020 – all done online.
“We are making it hassle-free and easier for customers to engage with the Polestar brand and enjoy their car. From finding out information about Polestar cars, through to subscribing for a new Polestar, all the way to starting your car using our Phone-as-Key technology – everything can be done through your mobile device,” comments Thomas Ingenlath, Chief Executive Officer of Polestar.
“The addition of the new Polestar Explore app brings our awesome new car configurator to a mobile platform with a simple and engaging interface. At the same time, we continue our plans to create a global network of Polestar Spaces where our customers can visit us in person if they want to.”
Polestar Spaces will be centrally-located retail environments where non-commissioned product experts will meet with customers to answer questions, conduct test drives and assist with purchases – with none of the traditional hard-sell that customers have come to expect when buying a car. Customers who wish to order their car in a Polestar Space will still do so online in the same digital retail environment.
The new Polestar Explore app can be downloaded to Android and iOS devices from the respective app stores, or via Polestar.com.
Polestar 2 is the new all-electric fastback that brings electric performance cars to a broader and increasingly progressive audience. It is the first electric car to compete in the marketplace around the Tesla Model 3, with the range starting at a guide price of 39,900 euros*. For the first 12 months of production, guide price of the launch edition is 59,900 euros*.
Polestar 2 has two electric motors and a 78 kWh battery capacity that will enable a target range of 500 km. The all-wheel drive electric powertrain in Polestar 2 produces 300 kW (408 hp) and 660 Nm (487 lb-ft).
For Polestar, performance underlies the entire driving experience. The standard dynamic chassis can be enhanced by the Performance Pack that improves driving dynamics with Öhlins dampers, Brembo brakes and unique 20-inch forged wheels. Polestar’s signature gold seat belts, brake callipers and valve caps complete the performance visuals.
Polestar 2 is one of the first cars in the world to embed an infotainment system powered by Android. The Android backbone provides a solid and adaptable digital environment for apps and vehicle functions to coexist, and brings embedded Google services to a car for the first time – including the Google Assistant, Google Maps with support for electric vehicles and the Google Play Store5. Natural voice control and a new 11-inch touch screen display bring the new interface to life.
Pre-orders are open at Polestar.com or in the Polestar Explore app. Production of Polestar 2 begins in early 2020 in China for global markets in both left- and right-hand drive.