North East Connected

Sunderland supported to be street-savvy

Screen Shot 2015-11-25 at 09.48.05TOP TIPS to keep drivers, cyclists and pedestrians road safe have been released to mark a national awareness week, designed to save lives.

With national charity Brake’s Road Safety Week – which began on Monday [November 23] – now underway, road users on foot, on a bike and in their car, are being reminded of ways they can stay safe, during what is traditionally one of the peak months for traffic accidents.

Sunderland City Council has worked with Brake and colleagues from Northumbria Police to pull together simple, memorable snippets of advice to ensure that Sunderland’s streets stay safe and accident free.  The advice comes after Sunderland teenager Rehanna Hayes – whose brother Matthew was killed in a road traffic accident two years ago – made a heartfelt appeal to the North East, to stay safe as the dark mornings and evenings close in.

Top tips for drivers:

Top tips for bike riders:

Top tips for pedestrians:

As well as these top five tips, the council will be posting advice and guidance throughout the week on its Twitter page @SunderlandUK, to ensure people are armed with as much information as possible to stay safe.

Councillor Michael Mordey, cabinet member for city services at Sunderland City Council, said: “Some of the tips and advice we offer may seem like common sense, but day-in-day-out, people make errors of judgment or have lapses in concentration that can seriously injure, and even kill other road users.

“If – by simply reminding people of the dangers of losing concentration on the road, or preventing people from taking needless risks without realising it – we can save even one life, this will be more than worthwhile.”

He added: “Reading the Echo’s heartbreaking story earlier this week of Rehanna Hayes, who lost her brother Matthew in a road accident in 2013, really hits home that every life lost in an accident like this is a preventable.  We have to do whatever we can to make sure that everyone – from pedestrians to cyclists and drivers – is aware of risks on the road and how they can stay safe.”

Approximately two-thirds of all crashes in which people are killed or injured happen on roads with a speed limit of 30 mph or less, and at 35 mph a driver is twice as likely to kill someone as they are at 30 mph.  In Sunderland, the age group most at risk from collisions is aged 5-9 years, and though 2014 saw the number of accidents drop, each year just under 800 people are injured in a road accident involving a pedestrian.

To find out more about how to stay road safe – both as a pedestrian or a driver, visit or to spread the word about Road Safety Week – which runs from 23-29 November, use the hastag #RoadSafeSund on social media.

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