New Book – ‘How to develop and launch a drink brand’
‘How to develop and launch a drink brand’, the new book by Food and Beverage expert Richard Horwell is published…
Why we urgently need a different approach for Novel Foods in the UK
By Richard Horwell, owner of Brand Relations From my point of view the UK’s Novel Foods legislation is a huge…
Why creating an alcoholic drink product is full of potential pitfalls
By Richard Horwell, Brand Relations Every time I walk into a bar, someone, usually the bar tender, will tell me…
Why Ingredient Labelling on Alcoholic Drinks is Essential
By Richard Horwell, Brand Relations A new voluntary e-label scheme developed by CEEV and SpiritsEUROPE was recently launched to encourage…
How much will it cost you to develop a new drink?
By Richard Horwell, Brand Relations Over the years we have met many budding entrepreneurs wanting to bring their dreams to…
Functional drinks and the trend for nootropics. What consumers are looking for?
By Richard Horwell, Brand Relations Consumer buying habits are changing. When it comes to food and beverage, consumers are now…
Developing your own Food & Drink brand
By Richard Horwell, Brand Relations As a small business owner or startup founder you may have walked down the aisle…