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Tips for Building Social Media Strategy – the Ultimate Guide

ByDave Stopher

Jul 8, 2021 ##Social

Marketing your business is a challenging task. The good thing is, social media platforms have provided you with a chance to market your products or services. However, to succeed with social media marketing strategies, follow this guide.

  1. Set Sensible Goals for Your Business

If you want to market your business, why would you consider social media marketing? Social media marketing is an essential strategy for your business. This is a place where you can easily target and reach your audience easily.

On the other hand, you should start with goals and objectives when planning your social media strategy, like for instance, when advertising on Facebook your goal should be to gain Facebook Followers. Perhaps, you want to use social media platforms to build a dedicated following or a community. This could help your social accounts to play a significant role in driving revenue.

No matter what you want to achieve with social media platforms,  the first thing should be to define your content strategy. You, therefore, need to set realistic social media goals. Some of the goals that can help to shape your business include:

  • Increase Brand Awareness

Social media can help to get your name out there. You can use social media platforms to help you create authentic and long-lasting brand awareness.

However, to succeed in increasing your brand awareness, avoid solely publish promotional messages. You, therefore, have to focus on content emphasizing your values and personality.

  • Generate leads and sales

The other way you can use social media with your business is to helps you generate leads and sales. If your business is in-store or online, followers will not make social purchases accidentally. You should be alerting them when you have promotions.

  • Grow audience

Social media can help you bring new followers to your brand. You can take the opportunity and introduce your brand to those people who haven’t heard it before.

To grow your social media audience, it means you should discover conversations around the industry that you find essential. When you have a pulse on your conversations, it helps you to reach your target audience fast.

  • Boost community engagement

You need to explore various ways of grabbing attention to your current followers. You can achieve this through content and messaging.

  • Drive traffic

Social media can help you drive traffic to your website. You can achieve this through social media ads or promotional posts, URL clicks, and conversations. These are some ways you can use to determine your ROI through social media marketing.

Nevertheless, you have to combine these goals to have a better understanding of the networks to tackle. If not sure, ensure your social media marketing strategy is simple. You don’t have to muddle through many objectives that could distract you. You have to pick one or two that you must stick to them.

  1. Research Your Target Audience

Say you have gained an enormous amount of Facebook followers. What now? Is that enough for your business to be successful or do you need to do the segmenting? You should not make assumptions because they aren’t good as a marketer. It is an excellent advantage to the availability of social media analytics tools and demographic data.

When you want to market your brand, social media is an excellent option. At least, it has an option of where to look for customers. Most companies use social media as their significant source of insights and data for their marketing.

Another thing to keep in mind is that there are various social media platforms. Each of these platforms attracts different audiences. It will therefore depend on the social media you want to use.

YouTube and Facebook add suitable for ads as they have a higher user base. This could be the right place for marketing your products or services as the first priority.

Other social media platforms to consider could be Tick Tok, Pinterest, and Instagram. Pinterest has a higher number of women users than men. The majority of social shoppers’ order values are from this platform.

On the other hand, LinkedIn is for the well-educated. It may be complex than using Twitter or Facebook.

You don’t have to spread yourself too thin. Try to focus on those networks with an active core audience.

  1. Establish Essential Metrics and KPIs

It doesn’t matter the product or services you are selling. Ensure your social media strategy is data-driven. It, therefore, means that you should only focus on those social media metrics vital to you. Some of these metrics that matter include:

  • Clicks

This refers to the number of clicks that are on your account or content. You have to track these clicks on your campaign to encourage people to buy or make them curious.

  • Reach

This determines the number of users who see your post. You have to ensure your client reaches a large number of social media users.

  • Engagement

This refers to the number of social media interactions and impressions you receive. It can help to shed light depending on the way your audience perceives you.


Social media marketing is among the vital marketing strategies. You can use it to improve your brand awareness. However, you can only get desired results when you do things right.

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