Unwritten Creative, the Newcastle-based digital and strategic brand agency, has been selected to promote the North of England’s digital sector by Tech North.
Unwritten Creative was charged with delivering a digital offering for Tech North that would encourage greater engagement with the sector among entrepreneurs, start-ups and investors, while also supporting the existing businesses with an online content hub.
This was achieved by enhancing Tech North’s online presence utilising the agency’s unique ‘buyer persona’ insights.
Unwritten’s Buyer Personas outline buyer motivations, assumptions and expectations, enabling businesses and organisations to better tailor their messaging to increasingly informed customers. This research is undertaken before creative work begins to deliver a more effective and targeted campaign.
Lisa Eaton, Director of Unwritten Creative, said: “Working with Tech North is a real coup for Unwritten Creative and demonstrates our growing reputation in the digital industry. The sector has become an integral part of the UK economy and is flourishing in the North East in particular.
“It’s important to support new and emerging entrants into the sector with resources and signpost them to information that will help digital businesses establish themselves and secure a solid position in the marketplace.”
Vicki Shiel, Head of Content at Tech North, said: “Unwritten Creative is a great example of the breadth of digital expertise that exists in the region and we are really pleased how it has applied the know-how of its team to champion the digital business sector in the North. The buyer persona exercise it took us through was really insightful and was instrumental in enhancing our engagement with the continually increasing pool of digital start-up enterprises.”