Artificial intelligence is everywhere. From a simple Google search to using voice command to write content for a site, AI is surrounding you in almost every step you take. And, SEO is also benefiting from this technology. It is providing a personalized experience where users can make organic searches delivering accurate results. With the latest tweaks in the AI algorithms, experts believe SEO will have a brighter future in 2020. And there’s no reason why you shouldn’t think so too. If you want to learn more about artificial intelligence, then you can learn from intellipaat, who provides artificial intelligence online course.
Here are a few ways in which artificial intelligence will influence the SEO industry:
1) AI for content marketing
Content is king for any website. Most importantly, it is the stepping stone that helps to rank higher in search engines. However, with thousands of similar-sounding words in the English dictionary, how will search engines predict what you want? That’s when AI will intervene. AI will build an index in the search engine bots that will scan the internet to understand what the user wishes to see and what’s available on related sites. This filtering process will only take a few seconds, and that will help people find the most accurate information they want.
2) AI and machine learning
Machine learning and AI are going hand in hand now. It improves your search experience and also reduces the time within which the search engine delivers the results. Another example of machine learning is automation in various websites. For example, an online quizzing site quickly provides the scores of a quiz within a few seconds. Similarly, sites like Worldwide IQ Test will deliver the result of your IQ test quickly.
3) Improved analytical reports
You can’t imagine the work that goes behind the scenes of a website to make it go higher in a search engine. SEO companies rely heavily on analytics to ensure they produce keywords that suit the site and develop user-friendly content. But, how will artificial intelligence fit in all this? Well, it will provide more accurate analytical results of the search terms of users.
With millions using Google Assistant, all they have to do is say a phrase, and the search engine delivers the results based on the search terms. For example, you say, “what are the best restaurants in Ontario?” The search engine focuses on “best restaurants in Ontario” and provides the results accordingly. The SEO company will need to understand how the search engine is manipulating these keywords. That’s when AI will provide reports about specific words and phrases that the company can improve to make the site user-friendly.
4) AI will improve multimedia content
A website often has videos, images, and audio clips to make the content engaging. For example, a site that describes how sleeping improves intelligence can post videos on how brain cells work when someone is asleep. The visual will make the description more enjoyable to read. With AI influencing these media clips, companies should now focus on optimizing such content if they wish to rank higher in the search engines.
So, AI and machine learning will dominate the SEO industry in 2020. You can discuss the SEO strategies with experts to improve your website’s visibility.