Will ParkerTechnology is continuously advancing in all industries, and agriculture is no exception.  The use of drones is on the rise, not only for precision farming, but in the effective marketing and selling of farms and agricultural land.

Durham, Carlisle and Kendal based H&H Land and Property is always keen to embrace latest innovations and have been increasingly utilising drone technology over the last 12 months.

Until now, farmers, surveyors and potential buyers have had to rely on walking the land, and images taken through a manned aerial flight, to get a sense of the type of land and to identify boundaries, water courses and features of the land.  With the use of drones, it is possible to easily gather data from previously unreachable areas and display the farm accurately as a whole.

“The use of drones allows us to effectively display and present the whole farm, including areas which were previously inaccessible in a vehicle. For marketing purposes, we use both still and video visuals which has been captured by drones and the results are incredible.” says Will Parker, Associate Director of H&H Land and Property.

“In the past we have relied on a camera attached to a pole which was fixed to the back of a vehicle, which did limit access.  We also used aerial shots from a small aeroplane, but the shots weren’t very detailed and you could only see roofs of buildings,” adds Will.

Will explains the benefits behind the use of drones when selling farms and land:  “We’ve been using drone technology increasingly to market land, farms and property.  The major benefit is that it gives buyers a much more accurate understanding of the land and buildings, with varied height perspective, than with previous aerial and satellite images, which often missed areas or were out of date.

“If you are considering selling, this is an option that is now offered as standard, and definitely helps to present a property in a different light if done properly and professionally. There are obviously rules and regulation about the use of drones which have to be complied with but the results can be spectacular and certainly are another useful tool in marketing a property.”

Agriculture is predicted to be one of the major industries to incorporate drone technology as precision farming drives the industry forward.  Land agents such as H&H Land and Property are now adopting the technology to improve the information available to prospective buyers. In addition farmers can employ drones to assess crop health with thermal imaging, monitor drainage, irrigation management and assess flood and storm damage for insurance purposes.

With offices in Durham, Kendal and Carlisle, H&H Land and Property is the H&H Group’s specialist Chartered Surveyors and Land Agents who offer a wide range of expertise in every aspect of rural property across the North of England, the Borders and south West Scotland.

If you would like any further information please contact any of our team on 0191 370 8530 or email info@hhland.co.uk.