- FCA UK is supporting its retailers during the containment period with new online customer service initiative
- The CAR@HOME service allows UK retailers to keep in touch with their customers and prospects, helping them along their car buying journey
- New live “chat” function rolled out across FCA UK brand and retailer websites
To allow retailers to maintain an essential link with customers and prospects during these unprecedented times, Fiat Chrysler Automobiles UK (FCA UK) will be supporting its network with CAR@HOME.
The CAR@HOME system creates a link between a customer or prospect and a retailer through the use of video conferencing. While virtual face-to-face meetings can be set-up to discuss customer’s needs, the system allows retailers to go beyond this helping customers to configure their car, send in videos and images for a trade-in evaluation and even send through finance offers.
From next week FCA UK will also be rolling out a “chat” function across all of its brand and retailer websites. Just like visiting a showroom, this new service will allow customers on the website to engage with their retailer in real time, offering engaging, relevant information when they need it.
“While the health and safety of our employees and customers will always remain our primary concern, we have listened to our retailers and put in place this unique solution” commented Arnaud Leclerc, managing director FCA UK. “These tools will allow our retailers to communicate with their customers, while still observing all current regulatory requirements, and help everyone make a faster return to normal once this is all over.”
FCA UK has acquired Google Hangouts Meet licenses for all retailers who wish to participate, for a period of one year, while full training will be provided virtually.