Country Valley Foods has made two key appointments as part of its drive to boost sales across its entire product range.

David Mason joins the Billingham-based food service supplier as Sales Controller and Ian Gould as Sales Manager. Both have extensive sales experience within the food service sector.

Country Valley Foods, which specialises in supplying fresh and frozen meat, is seeking to grow sales across its range of dry, ambient and frozen goods, cleaning products and disposables.

David, from Durham, spent 12 years at food wholesalers Brakes as North East Regional Sales Manager and three years at DBC Foodservice as Regional Sales Manager for the North and Scotland.

He later became an independent Purchasing Consultant before joining Freshfare last August as Business Development Manager.

Ian, who lives in the Harrogate area, initially managed a hotel-restaurant in Pateley Bridge, North Yorkshire, before taking over the business. He then spent 18 years with meat supplier Russel Hume, where he became Sales Director.

David Mason said: “This is a very exciting time to join Country Valley Foods and I’m focused on expanding sales across a wider range of products.

“It’s refreshing to join a well-run family business where you can respond to the market much more quickly than in the corporate world.”

Ian Gould said: “My background in the hotel and restaurant industry has given me an insight into the needs of our customers and how best to develop sales. I’m excited to join the company.”

James Munro, Managing Director at Country Valley Foods, said: “We are incredibly pleased to welcome two people with such an extensive knowledge of the food service industry and a proven ability in sales. I’m sure they will both play an important part in driving the company forward to achieve even greater success.”