GWM ORA and its UK showrooms set to rebrand to GWM and expand product offering – starting with the Haval Jolion Pro Hybrid SUV

• Changing the brand name to GWM opens potential for future product lines
• All current GWM ORA Retailers set to re-brand as GWM and will offer ORA and Haval
• GWM UK set to launch the Haval Jolion Pro Hybrid SUV in early 2025

12^th December 2024 – Big changes at GWM UK will take place early in 2025 with a fresh look and expanded vehicle offering, providing a wider choice for customers, as it enhances its overall product offering. 

Globally, GWM has 5 model lines – ORA, Haval, Wey, Tank and Poer. Up until now ORA was the only line planned for sale in the UK. At the start of 2025 GWM UK is moving to the ‘one GWM’ platform which is already in operation in many other parts of the world, including Australia, enabling it to benefit from a wider product portfolio.

GWM UK will introduce the Haval model line to the UK, with the Haval Jolion Pro Hybrid SUV set to be launched early in 2025. This brand extension will result in a realignment of the GWM offering, with all GWM ORA retailers refreshing the showrooms with revised GWM branding. This transition is scheduled to be completed by mid-February, with all retailers offering, ORA, Haval and any future GWM product, destined for the UK, under one headline brand.

The Haval Jolion Pro Hybrid is a C-segment SUV which has proved hugely successful in markets like Australia. It combines cutting-edge technology with powerful and efficient hybrid performance, all wrapped into a sleek, stylish and tastefully minimalist design. Further information of the Haval Jolion Pro Hybrid SUV, including full UK specifications and pricing will be announced in due course.

Toby Marshall, Managing Director at GWM UK commented “This is the start of a new era for GWM in the UK, as we expand the product offering available to customers. With the introduction of Haval under the GWM umbrella, we are able to offer customers a very competitively priced, and well specified petrol hybrid car, for those that want to make their first step toward electrification.”

He continued “All our current GWM ORA Retailers will re-align with the new GWM branding and will be offering the Haval Jolion Pro from its launch in early 2025.”