Children’s books provided by the Middlesbrough Reading Campaign are available at Eden Hair Company in Middlesbrough for children to entertain their stylist with stories while their hair is cut and styled.
Debbie Crawford, Manager at Eden Hair Company on Kings Road in Middlesbrough, said: “I’m supporting the Middlesbrough Reading Campaign by encouraging kids to practice their reading aloud skills as they get a haircut because I believe reading for enjoyment is important for a child’s education.
“Kids getting stuck into the books has created a lovely atmosphere in my salon – I recommend other hairdressers and barbers get involved in inspiring children to read too!”
Allison Potter, Manager of the National Literacy Trust Hub in Middlesbrough, said: “A love of reading should be encouraged whenever and wherever possible – the National Literacy Trust Hub in Middlesbrough is committed to supporting businesses, organisations and service providers reach families with targeted literacy support and this is a great example of a local business taking on the shared responsibility of low literacy levels in the community.
“It’s great to see the Middlesbrough Reading Campaign getting such positive backing and I hope other hairdressers and barbers are inspired.”
The National Literacy Trust Hub in Middlesbrough is working in partnership with Middlesbrough Council and other local partners including Middlesbrough Football Club Foundation, James Cook University Hospital and Crossing the Tees Festival to extend the reach of literacy support in the area and raise awareness of the importance of literacy skills through the Middlesbrough Reading Campaign.