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High Temperatures Send Polar Krush Sales Soaring


Jul 7, 2017 #Business, #Polar Krush

THE UK HEATWAVE may be over but North East based iced-drinks firm Polar Krush are still glowing as they report their highest ever month of UK sales.

Polar Krush enjoyed record numbers of orders throughout June as stockists, including theme parks, visitor attractions and holiday parks faced queues of thirsty customers enticed by Polar Krush as they looked for a cool and tasty way to beat the heat.

Michael Reid, sales director at Polar Krush said, “We have doubled our UK sales in the last 18 months and our sales are continuing to grow by over 60% per annum. Families across the UK can’t get enough of Polar Krush! As we’re the only major manufacturer world-wide to use natural colours and flavours, we offer a fun, guilt-free and refreshing experience perfect for keeping cool in the sunshine.

The hot weather has given us another great boost and we are very excited for a busy summer. Record number of stockists have realised the increased sales achieved through stocking the Polar Krush brand and this has sent demand soaring higher than ever.”

With excitement for the brand on the rise and orders coming in from across the UK, Europe and the Middle East, staff numbers have doubled in the past 3 years. A major factory refit is currently taking place which will allow the team to create products in as little as one hour, a process which previously took a full day, creating more job opportunities at the North East headquarters.

Polar Krush create their bold, eye-catching drinks range using natural colours and flavours. The company is currently the only major iced-drink manufacturer to use both natural flavouring and colours, as well as offering sugar-free options, while still achieving the fun, bright colours that families know and love.

In the 2016 calendar year, Polar Krush saw an 62% increase in sales in the UK alone, coinciding with the reported rise in revenue across the leisure industry as more British families choose to ‘staycation’ rather than holiday abroad. Already a familiar brand in Europe, Polar Krush have also set their sights further afield with plans to expand into the Middle East within the next twelve months.

By Emily

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