If you are interested in increasing your follower base on Instagram, it is mandatory to have a cohesive and beautiful Instagram aesthetic. The Instagram aesthetic is responsible for turning your visitors into loyal followers. When you curate an ideal Instagram aesthetic, it is undoubtedly one of the ideal ways of growing your account, building your following, and showing off the unique tone and style associated with your brand. The good news is that you do not need to be a pro in photography or need to own expensive software for nailing the Instagram aesthetic.

Why is it important

You might be of the thought as to why creating the perfect Instagram aesthetic is a must. The aesthetic is an ideal way of getting more followers as well as growing the account. People have started turning to this visual platform to look for their favorite brands. This means that the Instagram profile that you have is equally important to the business website.

The Instagram feed is undoubtedly going to be the very first thing that any visitor is going to set eyes on when they are landing on your profile. Therefore, making a great impression is a must. When any visitor is landing on the profile and has knowledge about the things that they are expecting from your Instagram feed, they will follow you.

Given below is a list of tips that you can follow when you are concentrating on creating a great Instagram aesthetic.

Choosing the Instagram aesthetic

The first and most important thing that you have to decide on is the aesthetics that you are interested in getting for your Instagram profile. The ideal way to start is by looking for inspiration. You need to consider the favorite feeds that you like and understand whether they are moody and dark or airy and bright. Understand whether they follow a similar pattern. Make sure that you are taking time and thinking about several things when you are going through the favorite profiles. These profiles will help you to decide the aesthetic that is going to represent your brand.

You also have to consider the kinds of images that you are interested in posting. For instance, if you are looking forward to making your Instagram feed bright and light, and you live in a place like Seattle, it might not be easy for you to get what you want. You need to consider what as well as where you are shooting and you need to maintain consistency. Consistency will help in creating the ideal aesthetic that you are looking forward to building.

Edit the photos

The next step that you should follow for achieving a perfect Instagram aesthetic is by editing the photos that you are interested in uploading. Ensure that you are selecting the same filters and applying the same editing tools when you are editing your images. This will not only help in maintaining consistency but will allow all the images to fit together with one another. You can also use professional editing tools if you are interested in giving all the images a professional and better look. You can buy Instagram followers from reputed websites to make your profile stronger.

Create a balance on the Instagram feed

Once you finish editing all your Instagram photos, you have to consider how they are going to look beside one another. You need to make sure that you are creating a balance so that it does not look cluttered and busy. You need to make sure that when somebody is visiting your Instagram feed for the first time, he should be able to go through your feed without any interruption.

Your main objective here is to place busy photos beside the clean and minimal photos to break things up. In case if you sell your products through Instagram, it is suggested that you mix up product shots with user-generated content and lifestyle photos. This is going to make your feed look interesting and intriguing. You must think of giving a balanced look to the Instagram feed so that you can create the best aesthetic.

Maintain the aesthetic in Instagram Stories

When you are crafting the Instagram aesthetic, you need to ensure that you are thinking about the Instagram Stories as well. Creating a cohesive Instagram story is undoubtedly an amazing way of building the brand and comparing the followers to come back for more interesting content. You can use the same Instagram fonts at all times and use the brand colors when you are using your text and drawing tools. There is no denying the fact that Instagram Stories has grown in popularity and this is why brands have started taking this feature seriously, as stated by www.later.com.

Your Stories should be compelling enough to prevent your followers from tapping and skipping to the next one. Make sure that you provide relevant information through your Instagram Stories so that your followers remain hooked to your Instagram Stories section.

Schedule the cohesive Instagram feed

Planning the content that you are going to upload on Instagram in advance is capable of making or breaking the Instagram aesthetic. You will not only be interested in focusing on how the images are being edited but you also have to concentrate on how the images will look beside each other. The ideal way of pre-planning the feed and ensuring that everything is flowing in synchronization is by making use of visual planners. The professional visual planners are responsible for showing how the Instagram feed is going to look like and it is going to change the complete game.

When you schedule your posts before time, you are not only maintaining a constant aesthetic but you can also post regularly, which is extremely important when you are thinking of gaining followers. Moreover, new visitors on your Instagram profile will be converted into your followers when they know and understand the things that they can expect from your feed as well as Instagram Stories.


When you have consistent elements, your brand is going to have the opportunity of unifying the aesthetic as well as style from all the angles. Ensure that you are considering the tips that have been mentioned above so that you can create a perfect Instagram aesthetic for your brand.