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Hundreds of children take part in the ‘House that Sheffield Built’

BySJDigitalBlonde

Jul 19, 2019 #Events

Children are getting creative this summer thanks to an innovative pop-up that allows them to design their own personalised ‘brick’ for a giant playhouse that has been installed in Meadowhall Shopping Centre in Sheffield.

The ‘House that Sheffield Built’ is a fun activity, installed for five days only, where children and families can enjoy arts, crafts and face painting with goodies for children to take away. Once decorated, completed label bricks are then stuck on to the walls of the house, creating a unique, artistic memento of the week.

The walls of the house are already filling up, but Avery is hoping to cover every inch of space at its pop-up playhouse with these special label bricks. Laura Brickley, product manager retail commented:

“We are loving seeing the brick designs that children are coming up with and have witnessed everything from colourful names to unicorns, faces, rainbows and a variety of animals. However, children choose to personalise their label bricks, it’s a great opportunity to let their imaginations run wild! We hope to see plenty more families turning out to be part of this unique installation. It’s fantastic to watch the walls fill up with colour and creativity.”

Local families who attend the pop-up will be among the first people in the UK to get their hands on the brand-new Avery family range. These new family labels are perfect for keeping busy mums, dads and children organised and will help identify personal items used at school and nursery including uniforms, bags, school shoes, lunchboxes and stationery. Throughout the week, Avery will be on hand to entertain shoppers and their children in the playhouse whilst revealing more about this brand-new Back to School range of products.

Speaking about the launch of the new family range, Christine Daly-Sadler, marketing manager at Avery UK said: “Many of the Avery team have children themselves and we recognised that so often children lose items, or they get belongings mixed up with others. Too often schools are throwing out unnamed items that can’t be returned and parents are having to buy new items which can be costly. We also know how time-consuming naming items has traditionally been, which is why our labels can be handwritten on, so each item is labelled in a matter of seconds. Parents can even leave the labels in the car for last-minute naming on the school run.”

There is no need to book a spot in the House that Sheffield Built, visitors can stop by anytime between 10am and 9pm. The house will close its doors on Friday 2nd August.

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