assert-fitness-1-line-600x108March 8th is International Women’s Day, a global event celebrating the achievements of women around the world.

This year the campaign focuses on the issues of inequality women still face every day.

Another area where women are lagging behind is personal fitness. Studies have shown that women are up to 50% less likely to participate in sports and physical exercise than men. Research shows just 1/6 women has exercised regularly since childhood compared to 1/3 men.

Ashington fitness expert Dean Coulson 44 thinks that we should look to inspire more women to get active.

“Women often fall way down the list of priorities in their own lives and struggle to find time to work out. Family often comes first, followed by busy work schedules. It’s all too easy to say I’ll do it tomorrow,” says Dean

“Regular exercise has so many physical and psychological benefits. We take a coaching approach to our results based training programs. As well as fitter to keep up with their kids, our programs offer more self confidence as a result of becoming, leaner and stronger, as well as having more energy, mental clarity and the belief that they can achieve anything they want.”

“I think we should use this day to encourage and inspire other women to have the life they deserve and show that anything is possible if we work hard and help each other.”