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LEADING ED-TECH PROVIDER ANNOUNCES NEW NAME AND EXPANDS PRODUCT PORTFOLIO FOR UK SCHOOLS

ByMOLE Creative

May 10, 2025 #education
Ian Fitzpatrick, managing director of Daisy Education

EDUCATIONAL TECHNOLOGY provider Reading Solutions UK has officially rebranded as Daisy Education, as the team brings a world-class programme to support maths attainment to the UK for the first time.

The name change reflects the company’s expanding mission to equip teachers with innovative solutions, including the launch of DreamBox Maths, a groundbreaking adaptive maths programme, into UK classrooms for the first time this September.

For over a decade, schools across the UK have trusted Reading Solutions UK to provide the award-winning reading development programme DreamBox Reading Plus, and under the new name Daisy Education, the company remains committed to its core purpose – helping every learner thrive, while expanding their offering to include maths alongside literacy.

According to 2024 data, 27% of children are below target levels in maths at the end of primary school (Department for Education, 2024), with 54% of girls and 43% of boys lacking confidence in learning maths (Teach First, 2024).

Ian Fitzpatrick, Managing Director of Daisy Education said, “For over a decade, we’ve been dedicated to supporting schools and students with DreamBox Reading Plus, helping to improve reading skills and boost confidence. Now we’re growing our offering with DreamBox Maths, an incredible programme designed to develop foundational mathematical skills through an engaging and adaptive approach. We have ambitious plans for the coming years and we want to use our experience in increasing reading confidence to empower UK pupils with maths too – and that meant it was time for a refresh of our name.

“Our new name, Daisy Education, is inspired by the belief that every child is unique and has the ability to flourish when given the right tools and support. As ever, children and the realities facing education providers stays at the heart of everything that we do.

“There are already over 6 million pupils using DreamBox Maths across North America, and we are proud to be the team behind bringing the platform to the UK for the first time. DreamBox Maths combines real-time data with engaging content, offering a personalised learning experience, which supports a deep conceptual understanding and independent thinking from pupils. It’s a programme that doesn’t just improve attainment, it builds confidence, nurtures problem-solving and supports teachers with real-time insights. We knew we needed a new identity that matched our ambition, and Daisy Education reflects the positivity, growth and fresh thinking we bring to classrooms through this programme and our popular Reading Plus programme.”

While its name has changed, the company’s values and commitment has not.

Ian continued, “DreamBox Reading Plus remains a core part of the Daisy Education portfolio, and our dedicated team continues to work closely with schools to drive reading success. We are the same passionate people, just with a broader purpose and an ambitious outlook. Our new name marks our evolution – but our relationships with schools, our evidence-based programmes and our market-leading support remain as strong as ever.”

To celebrate the launch of Daisy Education, the company is giving Reading Plus users the opportunity to design a new mascot for the brand. From reading explorers to a maths genius and a fun adventurer, children from across the UK have been submitting their ideas with the winning design being unveiled on social media as part of the launch celebrations in the coming weeks.

https://www.daisyeducationuk.com/