Running from 12 May to 12 June 2025, National Smile Month is the UK’s largest and longest-running oral health campaign. Organized by the Oral Health Foundation, this initiative has grown into a prominent nationwide event aimed at raising awareness about the importance of good oral hygiene and its impact on overall well-being. Each year, the campaign focuses on empowering individuals to take control of their dental health with practical advice and community-driven events—and 2025 is no exception.
Theme of 2025: “Feed Your Smile”
This year’s theme, Feed Your Smile, highlights the often-overlooked connection between diet and oral health. The campaign encourages people of all ages to reflect on their eating habits and adopt a balanced diet that benefits both their body and their teeth.
The Oral Health Foundation notes that a nutritious diet, low in sugar and rich in essential vitamins and minerals, plays a crucial role in strengthening enamel, preventing cavities, and supporting healthy gums. Foods high in calcium, vitamin D, and fibre—such as dairy products, leafy greens, and whole grains—can significantly improve oral health outcomes.
Why National Smile Month Matters
Dental decay is one of the most common chronic diseases globally, and in the UK, millions suffer from poor oral hygiene due to a lack of awareness, access to care, or preventative action. National Smile Month offers an opportunity to challenge these barriers and promote accessible, easy-to-follow oral health habits.
Beyond the physical, smiling also has mental health benefits. It can reduce stress, boost mood, and help create social connections—all reasons to protect your smile.
The Core Messages of the Campaign
At the heart of National Smile Month are three simple but powerful messages:
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Brush your teeth twice a day – especially before bed and at least one other time daily, using fluoride toothpaste.
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Reduce the frequency of sugary foods and drinks – as they contribute significantly to tooth decay.
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Visit your dentist regularly – for check-ups, advice, and early detection of potential problems.
These foundational principles apply to people of all ages and backgrounds and are supported by dental professionals across the UK.
How to Get Involved in National Smile Month 2025
Participation in National Smile Month doesn’t require grand gestures—small actions can have lasting impact. Here are some ways to get involved:
1. Practice Daily Oral Hygiene
Use this month as a motivation to evaluate your brushing and flossing habits. Are you brushing for at least two minutes twice a day? Do you replace your toothbrush every three months? These habits are your first line of defence.
2. Book a Dental Check-Up
Many put off dental visits until there’s a problem. National Smile Month is the perfect reminder to schedule a check-up and receive professional advice.
3. Make Healthier Food Choices
Swap out sugar-laden snacks and drinks for tooth-friendly alternatives. Encourage children to make better choices too, such as drinking more water and eating fruit instead of sweets.
4. Share the Message
Whether you’re a teacher, parent, healthcare worker, or social media user, spreading the word helps multiply the impact. Use the hashtag #SmileMonth to promote oral health tips and share personal stories.
5. Host or Attend Community Events
Many schools, dental practices, and health centres host events and workshops. These may include free dental screenings, educational talks, and interactive activities for children to learn about brushing and diet.
Resources and Support
The Oral Health Foundation provides a wide array of free materials—including posters, leaflets, and toolkits—to help organisations and individuals take part. From lesson plans for schools to digital media packs for businesses, there’s something for everyone.
You can access resources and find out more about this year’s campaign on the official website.
The Bigger Picture: Smiling into the Future
In an era where preventative healthcare is increasingly prioritised, campaigns like National Smile Month are vital. By reinforcing positive behaviours, particularly among children and young adults, the UK can reduce the burden of dental disease and create healthier, happier communities.
This year’s Feed Your Smile theme goes beyond teeth—it’s about cultivating lifelong habits that enhance overall health and happiness. So whether it’s swapping that sugary fizzy drink for water, or taking your child to their first dental visit, every small step matters.
Smile, it’s good for you—and this month, it’s for everyone. 🦷😁