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New design agency sets its sights on becoming an absolute star


Jan 21, 2015 #North East

Absolute-586Three ex-colleagues who have been key members of some of the North East’s most high-profile marketing agencies over the last 20 years, have formed an ambitious new partnership to launch their own design and marketing agency.

Absolute, has been set up by award-winning graphic designers, Sarah Falconer and Abbie Hartshorn, alongside client-services director, Amanda Whittington‐Wright.

The creative trio have worked on global super brands like L’Oreal, Mercedes‐Benz and Nando’s, as well national brands such as Barker & Stonehouse, Bellway, and One North East. Their creativity has also been recognised after winning New York Festivals and DBA Design Effectiveness awards.

Together, Absolute will offer design and marketing solutions to businesses across the North East operating from offices at the prestigious Northern Design Centre located on Gateshead Quays.

Amanda, said: “Sarah and Abbie are both very different types of designers with skills that complement each other. My years of all‐round managerial experience and organisational skills also provide the strong foundation that every business needs. The fact that we’re all great friends means our togetherness and team spirit couldn’t be any stronger.

“Aside from our agency experience, both Sarah and I have also been clients so we know what it’s like to work on the other side of the meeting table. This gives us an invaluable insight into what marketing managers are looking for, which means we’re extra mindful of delivering work that solves the business problem it’s intended to do.”

Sarah, added: “The three of us will run Absolute as a full-service marketing agency, however we will also be working collaboratively with experts in digital and PR so that we have the capability to tap into additional marketing services that our clients may need.

“This business model allows us to take on marketing projects big or small and enables us to connect with a set of extremely talented people, which will streamline and strengthen any project that we take on. The model also keeps our costs down, which our clients will benefit from, making us great value for money.

“We understand the value that creative thinking can add to a business, which can sometimes be out of reach, particularly for start-ups, which is why we’ve created a series of creative packages with a clear simple pricing structure. With prices starting from £495 we hope it will allow businesses to get their brand right from ‘starting up’. We believe that this is not only a smarter way of working, it’s absolute genius.”

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