A Newcastle based group have announced the recent launch of a new casino website, designed to offer UK players with a “luxury gaming experience”.
Ivy Casino has been developed by Mark Good and the talented team at Fortuna Gaming, a Newcastle-based online gaming and betting marketing and technology development specialist.”
Mark, along with the wider Fortuna Gaming team, brought Ivy Casino to life, combining years of experience in the UK iGaming industry with innovative technology and a vision to deliver a luxury, player-focused gaming experience.
The challenge of launching a casino website
The development of Ivy Casino has been led by Mark Good, Chief Commercial Officer at Fortuna Gaming. Originally from Whitley Bay in Newcastle upon Tyne, Mark brings a wealth of experience and a proven track record in the online gaming industry.
Mark describes Ivy Casino as “a premium online gaming destination that delivers a refined, luxury-focused experience for UK players, featuring an elegant design, innovative technology and a diverse selection of top-tier games.”
Speaking about the launch, Mark described some of the challenges that were faced in creating Ivy Casino.
“Launching Ivy Casino has been an exciting journey, but like any ambitious project, it hasn’t been without its challenges. We have had to navigate the complexities of entering the highly competitive UK online casino market – one of the most regulated and competitive markets in the world.”
“One of the key challenges was ensuring that Ivy Casino not only met but exceeded the high expectations of UK players. This required building a state-of-the-art technology stack from the ground up to deliver exceptional performance, speed and reliability while maintaining full compliance with UK Gambling Commission regulations.”
(Mark Good, Chief Commercial Officer at Fortuna Gaming)
“Another challenge was differentiating Ivy Casino in a crowded marketplace filled with established competitors. By leveraging many years of experience managing successful online gaming brands, the team identified a clear opportunity to deliver a premium, player-first experience that blends innovative game content with elegant design and tailored promotions.”
A focus on hiring Newcastle based workers
Ivy Casino has been launched without external funding with the brand’s development fully driven by the expertise of the team at Fortuna Gaming.
This independent approach has allowed Mark and his team to maintain full control over the vision, quality and execution of Ivy Casino, ensuring a premium, player-focused experience that sets Ivy Casino apart in the UK iGaming market.
As a Newcastle based business, the team behind Ivy Casino have emphasised their commitment to creating jobs for local workers, and having a positive impact on the wider community.
Jason Bolton, Chief Operating Officer at Fortuna Gaming, spoke about the impact they intend to have on the local area in Newcastle. “Ivy Casino is proud to contribute positively to the local area in Newcastle, and the wider North East region, through the creation of new job opportunities at Fortuna Gaming, the driving force behind the brand. So far, roles in Marketing, Affiliate Management, UX and UI Design, Development, Compliance and more have been established, and we anticipate further growth as the brand evolves.”
“As we grow, we aim to not only establish Ivy Casino as a leader in the UK iGaming market but also as a brand that makes a meaningful difference in Newcastle’s business and community landscape.”
What 2025 holds for Ivy Casino
The primary aim in Ivy Casino’s first year is to establish themselves as a standout brand in the highly competitive UK online casino market.
Mark Good spoke on how Ivy Casino has been shaped around the gaming preferences of the UK market, “We want Ivy Casino to be recognised for delivering a refined, luxury-focused gaming experience that caters specifically to the preferences of UK players. Additionally, we’re committed to creating a safe and responsible gaming environment, ensuring players can enjoy their experience with peace of mind.”
Jason Good also adds, “From its elegant design to its tailored game selection and innovative marketing approach, Ivy Casino is setting a new benchmark in the industry, demonstrating that even in a crowded space, a focus on quality and player experience can redefine expectations. It’s a launch that combines cutting-edge tech with local expertise, making it truly unique.”
New players at Ivy Casino can currently take advantage of a Welcome Offer, which includes a 100% Deposit Match up to £100 when they make their first deposit. Ivy Casino will also be featuring regular promotions, such as free spins, Drops & Wins, cash prize draws and exclusive bonuses, all of which are tailored to enhance the player experience.