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Jun 2, 2020

North East businesses have pulled together to support Daisy Chain in advance of the launch of its innovative new online store for pre-loved designer items.

The charity, which offers support to those living with autism, has received help from Visualsoft to produce the web platform, and a grant of £3,000 for camera equipment from Newcastle Building Society’s Community Fund, which will be used to create the content and display the items on the e-commerce site.

The site, which is due to go live on 31 July, will include a range of high-end designer items and exclusive vintage and festival pieces.

Neeraj Sharma, chief executive of Daisy Chain, said: “The coronavirus pandemic has proved a challenge for charities everywhere. We’re hugely grateful for the support we’ve received from Visualsoft and Newcastle Building Society, which is enabling us to develop an innovative new way of generating funds for the people we support.

“Five years ago, we were one of the first charities in the UK to launch a Superstore charity store where you could buy everything under one roof.  In July 2020, we are pushing boundaries further with launch of our fashionistas website, whereby discerning and socially responsible consumers can purchase pre-loved international designer brands and high street premium brands at affordable prices.

“For charities, especially at the moment, every penny counts, and I am looking forward to seeing the tangible difference that income from our new site will make to the lives of children and adults with Autism.”

Dean Benson, founder and CEO of Visualsoft, said: “When Daisy Chain approached us with their e-commerce vision we were only too happy to support them.

“It has been a pleasure to welcome Daisy Chain onto our platform and we look forward to seeing the continued growth of this charity venture.”

Stuart Fearn, Head of Customer Contact at Newcastle Building Society, said: “We’re proud to have supported Daisy Chain since early 2016 and many of our colleagues have volunteered with the charity over the years. Daisy Chain does great work in the community and I know its clients will reap the benefits of the e-commerce site.

“I’m thrilled we’ve been able to support their plans with a grant through the Newcastle Building Society Community Fund. The photographs will be key to displaying the high-quality clothing going on sale, and I’m looking forward to seeing the final product.”