Pentland Brands appoints new brand director to lead its Berghaus brand

Pentland Brands Limited has announced the appointment of a new brand director to head up its Berghaus brand.  Kevin McFadyen will lead the company, which is based in the Pentland Brands North East HQ in Sunderland.

Kevin McFadyen has strong brand building experience, having previously worked for O2 and the family-owned Nando’s where he led significant growth.  McFadyen will join the business in September.

McFadyen says: “As a regular climber and Munro-bagger, I’ve always admired Berghaus as a fantastic brand with a strong heritage and huge potential. I’m delighted to be joining the team and, together, inspiring and enabling people to explore the great outdoors.”

For more information about Berghaus, visit www.berghaus.com.