Northumberland County Council and Go Smarter have launched a video to promote the council’s parking enforcement camera car.
The vehicle was introduced to tackle road safety problems outside of schools.
The car, which covers schools that have a ‘School Keep Clear’ restriction, is used to monitor illegal parking near to school entrances.
The video highlights the advantages of using the camera car and how penalty charge notices are posted directly to the registered driver of the vehicle following an offence being committed.
Enforcement officers from the council carry out daily patrols, but the camera car allows the team to be more efficient and effective.
This also helps to improve the safety of children directly outside schools.
In the video a teacher raises concerns about how it is becoming difficult for children to use their bikes to get to school, and many of the cars force youngsters to walk into the road.
It is hoped that the video shows how important this car is, and how it can help the community.
Some local school children also tell us in the video that parked cars can block visibility when crossing the road, and that the camera car makes it much more safe for them.
Councillor Ian Swithenbank, cabinet member for local services, said: “The scheme helps schools to be much safer, and it can also cut down congestion outside of the buildings.
“While we don’t want to issue a fine to anyone, the most important thing is the child’s safety.
“This video shows exactly why this sort of thing is so important.
“People are very busy, and while it may be convenient to just pull up, it needs to be dealt with before children get hurt.”