The NFL Super Bowl 2023 is around the corner (Sunday 12th February). There have been some incredible halftime performances over the years including the iconic Shakira & J.Lo performance in 2020. This year Rihanna is headlining, but which past performances are the most memorable?
Interested in which Super Bowl performance has made the most from YouTube views, the experts at Onlinecasinos.co.uk analysed halftime performances since 2007 via Influencer Marketing Hub to determine the Super Bowl half time performances predicted to have made the most from YouTube views.
Key findings:
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- Coldplay’s performance, along with guest appearances from Beyoncé and Bruno Mars back at the Super Bowl 50 in 2016, is the highest earner, potentially cashing in nearly half a million dollars!
- Shakira & J.Lo’s performance with 264 million views, could have a potential earning of £404,657.
- Rihanna is set to deliver her first live performance since 2018 at this year’s Super Bowl, after taking time off to become a mother.
The results:
| Rank | Super Bowl Year | Artist | YouTube Views | Estimated earnings (£) |
| 1 | 50 2016* | Coldplay Ft. Beyonce & Bruno Mars | 267 million | £411,522 |
| 2 | LIV 2020 | Shakira & J.Lo | 264 million | £404,657 |
| 3 | LVI 2022 | Dr. Dre, Snoop Dogg, Eminem, Mary J Blige, Kendrick Lamar | 160 million | £245,126 |
| 4 | LI 2017 | Lady Gaga | 75 million | £116,085 |
| 5 | XLIX 2015 | Katy Perry Ft. Missy Elliott & Lenny Kravitz | 75 million | £116,073 |
| 6 | LV 2021 | The Weeknd | 54 million | £84,087 |
| 7 | XLI 2007* | Prince | 52 million | £81,474 |
| 8 | XLVI 2012 | Madonna | 33 million | £50,989 |
| 9 | LII 2018 | Justin Timberlake | 30 million | £46,885 |
| 10 | LIII 2019 | Maroon 5 Ft. Travis Scott & Big Boi | 20 million | £31,043 |
Please find the full data set attached here.
Onlinecasinos.co.uk can reveal that the Super Bowl half time performance potentially making the most from YouTube views is British band Coldplay, Beyoncé and Bruno Mars’ 50 in 2016 which amassed a whopping 267 million views. Beyoncé made a surprise appearance along with Bruno Mars, which may have led to the substantial amount of views. This has earned an estimated £411,522 (just under £10,000 more than second place earnings).
In second place are Shakira & J.Lo who also gave a memorable latina inspired performance in 2020, amassing 264 million views (only 3,000 less views than Coldplay’s performance in first place). Their performance has an estimated take home value of £404,657.
In third place is last year’s performance by Dr. Dre, Snoop Dogg, Eminem, Mary J Blige, and Kendrick Lamar with an estimated earning of £245,126 from YouTube views. Although this is £166,396 less potential earnings than Coldplay’s performance in first place, this performance has only been on YouTube for one year, and is still in with a chance of becoming the highest earning performance of all time!
In fourth place is Lady Gaga’s 2017 performance with an estimated earning of £116,085 from YouTube views. Lady Gaga also performed the national anthem the year before in 2016, however only has 2.7 million views for this performance.
Closely following in fifth is the performance by Katy Perry, who was joined by Missy Elliott and Lenny Kravitz in 2015. With 75 million views on YouTube, their performance could earn an estimated £116,073. However, interestingly this performance was in fact the most viewed on TV (118.5 million viewers to be exact).
Photo credit: Jai Agnish/Shutterstock.com
Methodology:
- Onlinecasinos.co.uk sought to find out how much Super Bowl half time performances could make from official YouTube video views.
- Searching only for videos from official accounts, Onlinecasinos.co.uk created a seed list of performances since 2007.
- Official video uploads were only available post 2007. Some performances since 2007 were unavailable and therefore excluded from the research
- Using Influencer Marketing Hub, Onlinecasinos.co.uk found the potential earnings from each performance, ranking from highest to lowest.
- Coldplay, Bruno Mars, and Beyoncé’s 2016 performance, as well as Prince’s 2007 performance, both had two different official videos. To ensure accuracy, Top10Casinos combined views to provide an overview of potential earnings.
- Currency.me.uk was used to convert Dollars to pounds.
- This data was collected on 7th February 2023, as is accurate as of then.