Why creating an alcoholic drink product is full of potential pitfalls
By Richard Horwell, Brand Relations Every time I walk into a bar, someone, usually the bar tender, will tell me…
Why Ingredient Labelling on Alcoholic Drinks is Essential
By Richard Horwell, Brand Relations A new voluntary e-label scheme developed by CEEV and SpiritsEUROPE was recently launched to encourage…
Functional drinks and the trend for nootropics. What consumers are looking for?
By Richard Horwell, Brand Relations Consumer buying habits are changing. When it comes to food and beverage, consumers are now…
Developing your own Food & Drink brand
By Richard Horwell, Brand Relations As a small business owner or startup founder you may have walked down the aisle…