A well-established entrepreneur in the North East with over ten years’ experience and a proven track record in the energy industry is set to shake up the utilities market.

Peter McGirr – owner of several businesses throughout the UK – has launched Green, an innovative digital customer-based approach for consumers to buy and manage their energy.

The new venture – which is set to create a number of sustainable jobs located in the business’ new premises at the Core in Newcastle City Centre – has seen the launch of an interactive smart app where customers can manage their full energy account in one place.

This digital advance in technology will see customers of Green benefit from having access to real-time forecasting and insights. And within the app itself, customers can switch tariffs and to the company’s best knowledge, it is the only supplier on the market that is able to offer this service. Customers will also be able to make payments within the app, using Apple and Google pay.

Speaking about the new business, Peter McGirr, Managing Director at Green said: “We wanted to modernise the energy market. The technology is out there and the way in which people buy and communicate is changing and, as such, through launching what we believe to be the first of its kind smart app, we are hoping to pave the way for the future of how consumers buy and manage their energy supply.

“Our customers can use intelligent data to make informed decisions on how they can be more effective with their energy – ultimately allowing them to be smarter and save money each month.”

As the name suggests, Green only supplies 100% renewable electricity to all customers, with energy being produced from sustainable sources including wind, solar and hydro. The business believes this will appeal to its market as consumers are becoming increasingly savvier when it comes to purchasing their energy, moving away from fossil fuels to more sustainable sources.

The company prides itself on offering its customers, what it believes to be the most competitive tariffs on the energy market. And it can do this through securing competitive cost points with its high bargaining power in the market and through implementing smarter technology, such as the app, reduces overall running costs within the business itself, meaning savings can be passed on to its customers.

Connected to smart meters – of which they will supply free of charge in homes without one already – the app boasts additional features such as live chat, forecasting, payment insights, Face ID, touch ID and VoiceOver, just to name a few.

Peter said: “We are delighted to have launched this business and new technology in the North East, as well as providing sustainable jobs within the region. As an accredited employer displaying the Living Wage Employer Mark – we are firmly committed to providing all of our staff with the relevant training and development required as we look to grow the business.”

Customers of Green will also be able to use the interactive website or call into the team to manage their account and make any changes or updates with the customer care team being available 24/7. The company is following Ofgem policies and procedures to ensure that its customers receive the very highest standards of customer care.