When you search for “attorney near me”, you will be prompted with the best lawyers in your locality. The company that ranks higher on Google will come first followed by others. So, what does that mean? Well, it’s all about SEO. It is all about rethinking your digital marketing strategies. Remember, SEO is only going to improve your site’s search engine ranking. This will make your website searchable—a key step towards improving your laws form’s prospects.
Working on your law firm SEO entails the following key aspects:
- Analyzing your law firm’s current online footprint
- Undertaking key actionable strategies to make your business thrive and prosper
Remember, SEO should be designed to last longer. Thus, you will need to commit your resources and time to a long-term, innovative, and dynamic digital marketing strategy. So, if you are looking to breathe more life into your law firm, this law firm SEO guide contains the key things to remember.
Lawyer SEO Marketing
SEO isn’t all about incorporating relevant keywords into your content. It goes beyond keywords. SEO involves several aspects. They include:
Website Optimizations
Google will always use a special algorithm-based technique to index and rank your pages. Among other things, Google will look at the header, content, and URL before ranking your law firm’s pages. Additionally, you will need to work on things like images, tags, as well as Meta descriptions.
Navigability
Don’t design a website that is hard to navigate. It should enable your clients to move around easily. Your clients should easily find the information they are looking for. Remember, first impression matters. So, your website should have navigable features. For instance, it should be eye-catching. A nicely designed website is likely to let clients stick around for long—a key step towards increasing its bounce rate as well as leads.
Content
Update content on your site regularly—it will help pull more visitors to your site. So, besides creating a list of keywords, try to create fresh content. The content must be unique and within your niche.
Backlinks
Major search engines like Google tends to crawl through different websites to find links and keywords. These links will help link rank your pages. So, if you want your site to rank high on Google, think about including your company’s home page in the backlinks you create. It will improve your homepage’s visibility
It’s also important to take note that SEO strategy is focused on the architecture and structure of your site. It will also consider the link profile and the nature of your content. Of course, the right keywords will get you good leads. However, the navigability of your site can play a big role in getting you more leads. So, enhance the navigation level of your site.
On-site SEO for Law Firms
Optimize the key elements on your website. Devise an effective strategy to optimize all the elements in your site. Optimizing these elements will boost your site ranking and attract more traffic to your site. With on-site SEO, you have a tool that will help your users to easily find you. Key elements that fall under on-site SEO include customizing your content, promoting its navigability, and naturally incorporating your keywords into the content. Normally, on-site SEO touches on the following areas:
Keyword Selection –Keyword selection refers to the process of choosing the keywords that people normally use when researching for solutions online. The best way to do keyword research is to use Google analytics. With Google Analytics, you have a dependable tool that will accurately determine the behavior of the consumer and give you relevant keywords that you can use for SEO purposes. Plus, the tool will go through your competitors’ keywords—just to get you the best and lead generating keywords. The tool is free to use. However, if you want to take your game to another new level, you can opt for Google Keyword Planner and Google Chrome Extension.
Website Structure Optimization – Optimize the structure of your website. It will help you offer your readers with relevant information. Remember, irrelevant information won’t get you on top of Google.
Headings—Use H1, H2, etc. when creating your content. Remember, the headings will help organize your content. Plus, it will improve your site’s navigability—which will improve your site’s Google ranking.
Title Tags – With title tags, you have webpage headings that will pull readership to your site. When creating tags, ensure that they contain your law firm’s main keywords. They also play an important role when it comes to ranking your page.
Meta-Description – Meta descriptions describe the pages when it comes to the Google search engine. Like Meta tags, Meta descriptions must include your area of practice keywords. Plus, they should be kept under 60 characters. It’s also important to note that Meta descriptions must be short, concise, and clear.
Custom Content – Create custom content that offers value to your readers. The content should address the issues your clients face. Ensure that the content is long—ideally more than 1,000 words long. Also, include the keywords in your content. Devise a blogging schedule and make sure you create fresh original content.
Google Analytics – Use Google Analytics to track different aspects—including keyword ranking and click-through rates. Then use this data to make improvements to your SEO strategy.
Google Search Console—Ensure that your site is correctly added to Google Search Console. Also, be sure to submit that site map of your top search engines. This will help search engines find your pages without any difficulties. It will also help rank your pages higher on Google.
Other Aspects
Also, consider the following additional aspects:
- On-site Security
- On-Site Load Speed
- Calls to Action
The Bottom-Line
Search Engine optimization is changing the digital marketing platform. It has made it possible for businesses—including law firms—to pitch their service offerings to a wider audience. So, if you are looking to remain a top brand when it comes to offering legal services, think SEO. The above information will help you roll out an effective SEO strategy.