LEADING event management company She’s Gott It! has unveiled its new tech division as it expands into audio/visual production and hire.

The strategic move to introduce its own tech team to the business and its significant investment in state-of-the-art equipment will see She’s Gott It! offer clients a range of AV and tech packages alongside its well-established creative event management offering.

The new division will give She’s Gott It! Events additional control across all aspects of its events, while providing assistance to clients who require technical support or equipment for their own events.

Launched over 15 years ago by Nickie Gott OBE, She’s Gott It! is growing rapidly and runs over 50 major events around the UK every year for brands such as Sage PLC, Hitachi and Vertu Motors, including conferences, exhibitions, launch events and festivals.

Nickie said: “Launching our own tech division gives us the opportunity to become a ‘one stop shop’ for events and ultimately gives us greater control over the end result. It is a key part of our strategic growth plan that we estimate will see turnover treble over the next five years.

“In the past we have held events where we have hired technology to assist us and have often felt we could provide an enhanced service to our clients if we managed the tech ourselves. So that is exactly what we are doing – we have gone out and bought all the equipment needed and can now control every aspect of an event.

“Modern technology allows for some great additions to events and we are looking forward to offering clients our new service.”

The launch of She’s Gott It! Events’ new tech division comes after the County Durham-based company secured a £150,000 investment in 2016 from the Finance For Business North East Business Growth Fund, which is managed by the regional fund management firm NEL Fund Managers. 

For more information on She’s Gott It! Events and its new AV and tech division call 0191 385 6619 or email av@shesgottit.com.

She’s Gott It! Events’ Nickie Gott has put together her top six tech tips for making sure your next event flicks the right switch…

1.    GET THE MUSIC RIGHT 

What the audience see and hear from the minute they walk in is extremely important. Music can help a company get its brand across and is key in holding people’s interest in an event. The quality of the audio is extremely important too and this is where using the latest equipment will really benefit any event.

2.    APPEAL TO ALL THE SENSES

Think 4D – an event must appeal to every sense. The entertainment needs to embrace the theme, while the food should enhance it and the words and sounds should encompass the vision. It is now even possible to add a desired smell to an event – from the smell of the seaside to a day down the farm the audience can receive a fully immersive experience.

3.    GO LIVE!

Using the latest technology it is possible to stream an event in Ultra HD directly to any social media platform or multiple platforms at the same time if desired. A quick turnaround is usually possible so that the memory of the event is kept at the forefront of the mind. Events can be recorded live and then distributed on USB or put online within minutes of it finishing.

4.    CHOOSE SPEAKERS WISELY

The speakers, presenters or performers are absolutely vital to an event and the lasting impression of it. It is just as important that they are briefed correctly and given all the necessary support. We travel around the world to find great speakers or entertainers who can bring something extra special to an event.

5.    REMEMBER THE SMALL THINGS

The finishing touches are an essential part of any event and care needs to be taken to ensure everything is as it should be. Sagging backdrops, such as stage set or star cloths, can take the attention away from the real focus of the event.

6.    USE TECH WISELY

Don’t be afraid to innovate. With the technology available adding colour and backdrops is so easy but can create really powerful images. 3D projection helps keep the audience switched on and you can add an element of surprise by projecting onto surfaces other than a standard screen. When audience participation is needed there is no longer a need to awkwardly pass a heavy microphone around, instead opt for branded soft foam cubes and move them around with ease.