As CIM nears the end of its 50 North East Marketing Greats, they invite you to meet Kirsty Ramsey, Marketing Manager at Tait Walker LLP. Founded in the North East in 1937, the accountancy and business support firm is committed to developing and supporting local businesses and helping to build the strength of business in the region.
The initiative aims to develop and retain marketing talent in the North East region. Diane Earles, Network Manager for CIM, explains “‘Through the ‘Marketing Greats’ we want to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing. Each ‘Marketing Great’ is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region.” She continued, “Developing our original ‘Great North East Brands’ initiative, which ran for a number of years, ‘Marketing Greats’ provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketers located in the North East.”
Like Kirsty Ramsey, who joined Tait Walker as a placement student at university and loved it so much she never left. Kirsty explained, “I loved maths and numbers and originally wanted to go in to accountancy, so getting to do what I really love in an industry I’m really interested in was a real draw for me.” Kirsty’s remit, supported by a team of two, is to develop and implement marketing and business development strategy across all Tait Walker offices and help the teams to build structured communication plans.
The 50 ‘North East Marketing Greats’ profiles can be found at www.cim.co.uk/NEmarketinggreats