Optimizing your content on Google seems like the only viable way to obtain traffic for your business. However, in the rat-race to rank on Google, businesses forget that Amazon has an incredible potential to sell their product directly to interested buyers. Therefore, it is important for businesses to focus on Amazon search engine optimization as well.
However, many SEO enthusiasts find it difficult to make the products rank on Amazon listings as the algorithm they follow is not the same as Google. Hence, before we proceed with some hacks to make Amazon Optimization easier for you, here is an insight into how it works.
Amazon’s A9 Algorithm
Amazon’s A9 algorithm is designed to combine two elements, consumer interaction and product information, to optimize the listings. Other than that, it uses the following factors to rank them:
- Product Page Optimization
- Seller Rank
- Page reviews and CTR
Another aspect that the internet marketer should be aware about is the tools for optimization. Some organizations like Seller Motor Tools help the sellers immensely in increasing their amazon SEO as well as their sales.
Hacks for Amazon Store Optimization
Consumers will search the desired product through the search bar instantly. The search engine key used by Amazon identifies the product titles and lists them according to their descriptions, manufacturers, designers, brands, or the terms that are used by the user in the bar.
Hence, it is only with perfect knowledge of keyword searches that you can sell more on Amazon and expand your business. So, here are some tips you can follow to do just that.
- Product titles
When you are giving a title to your product, make sure that they are comprehensible – the customers as well as other sellers should understand what you are trying to sell through the title itself.
Apart from clarity, the title must show important keywords as well, so that it ends up in the top search results. However, avoid going creative with the titles and adding special characters, capital letters, and punctuation marks into it, as they make it difficult for the algorithm to recognize your product.
Do not believe the naysayers that if your title does not have enough keywords, it will not rank. The new algorithm allows the product to rank even if the title is well descriptive and easy to read.
- Search terms and Indexing
If you are planning to play with the popular search terms a little, then it is crucial that you do not stick to a couple of them. Make sure that you use multiple synonyms of the same search terms in the title and description to the improve your product ranking.
Apart from the search terms, the performance of your product plays an important role in indexing as well. This means if your product is well presented, sells a lot, is available, and offers a great deal, then it is likely to rank higher on Amazon index. In simpler terms, a better selling product will rise up the Amazon search list and is likely to stay there.
- Product Images
Without the image of the product, neither the consumers will come forward to buy the product, nor will the algorithm push it forward. Therefore, the product you are promoting and selling should be accompanied by a high quality, professionally shot, detailed image of the product with dimensions, if required.
Ideally, they should occupy 85% of the space in the box and should be at least 1000 pixels in either width or height. The main images should have a pure white background to blend with the Amazon search, and should not be pixelated, blurry or cropped. Additionally, Amazon does not accept images that have seller’s logos, watermarks, and additional props.
- Product Description
One of the most powerful ways to promote your product on Amazon is by giving it a comprehensive description. It allows the customers to see how they can use the product for different purposes since all of them have a purpose in their mind before initiating the search.
Ensure that the description is easy to understand, accompanied by high-quality images, precise and under 200 words, and a quick read. You can include bullet points to show the features of the products customers might not want to miss out on to make the description more clear and appealing.
- Browse Nodes
Browse nodes are product codes, which help the customer to discover products from the categories. Amazon allows seller to select two browser nodes for one product at a time. Therefore, you should be careful and select only the browser nodes that will lead your target traffic to your product page.
- Filtered Navigation and Product Variation
Filtered Navigation lets the seller to provide further detailed information regarding the product they are selling. It allows the buyers to reach the products of their interest by allowing them to look for items that are more relevant. Make sure that the product listing has detailed information about the product so that when the customers use the filtered navigation, they can see your product in their search.
Plus, the seller can use product variation to present to the customers a range of products that they manufacture. Moreover, it lets the customers check various products from the same product page.
- Pricing
Like in any other product market, pricing plays an important role in selling your products on Amazon too. You should pay special attention to making the prices of your product competitive so that the customers do not find them unbelievably expensive.
Also, you can set the current or “sale” price and the previous or “was” price of the product on Amazon to show the customers that they are actually gaining with every purchase.
Now that you know that by strategically pricing the product, creating an attractive title, precise description, and adding an image; you can increase its sale, wait no more and make the most of the above strategies. Remember, Amazon optimization is incomplete without careful indexing, so focus on that too.