The live events sector in the UK is booming. From music festivals and concerts through to major sports events, the competition is fierce, and everyone wants their event to be the standout success of the year. For organisers, this means more than just attracting large audiences – they must ensure every detail of the event runs smoothly, and year after year, they need to up their game to retain the loyalty of their visitors. It’s no longer just about putting on a good show – it’s about perfecting the experience!
With demand for live events at an all-time high, organisers are under pressure to deliver unique, well-coordinated experiences while juggling numerous moving parts. The right music line-up, flawless logistics and a seamless visitor experience are all vital pieces of the puzzle. But amidst all the planning on a day-to-day basis, one factor stands above the rest in its importance – access to speedy information. The ability to gather, process and act upon information quickly can make or break an event.
Of course, many seasoned event organisers have developed an extensive network of trusted suppliers, contractors and service providers. Traditionally, these relationships would be maintained in a “little black book” – a collection of phone numbers and emails that event organisers could rely on for everything from last-minute equipment rentals to emergency technical support.
However, in today’s fast-paced world, that little black book has now gone digital. What was once a well-thumbed directory of names and numbers has now transformed into an online source of contacts, information and resources that organisers can access on the go. Whether it’s via emails, cloud-based platforms or mobile apps, organisers now rely heavily on quick access to real-time information to manage their events.
Speed and accuracy are not just nice-to-haves for live event organisers – they are essential. The pace of the live events world can be frantic, with organisers often facing multiple challenges at once. When a stage needs to be reconfigured at the last minute or a catering supplier cancels, there’s no time for delays. The sooner the information is received, the quicker the solution can be found.
The internet is, of course, a powerful tool in this respect. From quickly searching for the nearest supplier of additional seating to checking weather updates on the go, the web provides instant access to a world of information. However, websites are often designed with static browsing in mind, which doesn’t always align with the fast-paced, mobile nature of event management on the move.
As event organisers are rarely tied to a desk, mobile solutions have surged in popularity. Mobile apps, specifically designed for the live events sector, are becoming increasingly essential tools in an organiser’s toolkit. With push notifications, instant messaging capabilities, and real-time updates, mobile apps allow organisers to stay in the loop and react quickly to changes.
One such app making waves in the industry is the Event Hire UK mobile app. As a leader in the furniture and equipment hire sector, Event Hire UK has tailored its app to meet the unique needs of live event organisers. Whether it’s securing last-minute hires or coordinating with on-site teams, the app provides organisers with the speed and accuracy they need to manage the furniture hire side of successful events.
Event Hire UK is committed to supporting organisers across the country, with a particular focus on the North East from their Bradford sales and distribution centre. Furthermore, Event Hire UK is part of the wider eventhireGroup, which also includes Event Cup Solutions, a company based in Middlesbrough. Event Cup Solutions is a leading provider of reusable cup systems, designed to support sustainability efforts at major stadiums, music venues and other large-scale events. By offering environmentally friendly alternatives to single-use plastics, Event Cup Solutions is helping organisers not only run smoother events but also reduce their environmental footprint – a crucial factor in today’s eco-conscious world.
In the end, it’s all about making life easier for organisers, who already have enough on their plate, and the rise of apps like Event Hire UK’s is just one example of how the industry is evolving to meet the demands of this fast-paced world.