The new degree programme is aimed at aspiring entrepreneurs and sees students set up and run their own businesses – ‘learning by doing’. Yorkshire Bank’s Talent Academy, a group identified as the future senior managers of the organisation, provided mentoring for Entrepreneurial Business Management students including a review of business plans.
Students and individuals from the Talent Academy then teamed up for 1-2-1 briefing sessions, resulting in all round complimentary feedback for the scholars’ business ideas.
Lucy Hatt, Entrepreneurial Business Management programme leader, said of the session: “Our students appreciated the opportunity to talk about their businesses with people from an independent, external party which offered them an alternative view point from those received by their lecturers or peers. The fact all feedback was overwhelmingly positive was a boost to confidence all round.
“The Entrepreneurial Business Management programme adopts a fresh approach to business education, designed to accelerate students’ development of entrepreneurial and business management competence through a work-based approach to learning. The Talent Academy perfectly complements our approach and our students are now taking the advice given of ‘just do it’”.
Recruitment to Yorkshire Bank’s Talent Academy is aimed at high performers within the Bank and provides a unique opportunity for self-development. Zoe Smith, people development manager at Yorkshire Bank commented: “We feel utilising the skills of the individuals within the Academy together with the Entrepreneurial Business Management Students will be mutually beneficial and rewarding.”
Yorkshire Bank is offering students on the Entrepreneurial Business Management programme free banking, including free access to business on line facilities as well as their full range of business support tools, training and guides, introductions to some of their other customers, and access to internal sector specialists; as well as mentor support from the participants of the “Talent Academy” programme.
For further information on Newcastle Business School’s Entrepreneurial Business Management programme can be found at www.northumbria.ac.uk/ebm