Marketing automation is a great and powerful tool for marketers to use. Recent reports suggest that as little as only 2 percent of marketers are using marketing automation to its full capacity.

Here are a few marketing automation tips to help you get the most out of your marketing.

Repetitive Tasks

As you integrate automation for your business. You need to look at the tasks that you do on a daily basis that can be removed from your daily workload.

There are a lot of platforms that can be used to perform email marketing and automate other parts of your process. But as you look to open more opportunities for marketing automation. Remember that repetitive tasks, whether it is updating a database or following up contacts or opportunities, marketing automation is a great way of freeing up your time.

Automating these tasks can save loads of time and a marketing automation platform is the best way of saving time.

Produce Content

Performing marketing automation without the correct amount of content is pointless as the marketing campaign is unlikely to ever be successful.

A lot of businesses think that just having a very powerful marketing automation is all that is needed. What is really needed is a great base of content that will work alongside your marketing automation platform.

Marketing automation is a great way of working out which leads to attack and the ones that can be put on the back burner.  Unfortunately, it can’t write the message.

In order to make full use of your marketing automation, you need to make sure you aren’t losing sight of creating thought provoking content. The content of any message is highly important to create a better conversion rate.

Expectations of Your Industry

Most of the time using marketing automation to close leads and deals can depend on whether you are pushing B2B or B2C. Generally, B2B sales can take a lot longer to progress. Using Marketing Automation is very important when a sale takes longer to go through as you need to maintain and develop the relationship.

Using a great marketing automation platform is great for keeping touch points with your potential customers and clients.

Finally remember that you still need the human touch. If you don’t have the human touch then you could end up falling behind. The use marketing automation is only ever as good as the person with the relationship.