• Sat. Dec 2nd, 2023

North East Connected

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Bistrot Pierre Opens Inaugural Restaurant in the North East

BISTROT PIERRE has officially opened the doors of its first restaurant in the north east today (22 September) bringing great value French cuisine to Middlesbrough.

The bistrot, which has played an integral role in the town’s regeneration plans, is situated in the heart of Middlesbrough and has a capacity for 200 diners to enjoy authentic food in a traditional French bistrot setting.

By working closely with Middlesbrough Council in its regeneration work in the town, the bistrot has created 50 new jobs and is looking forward to building a loyal customer base in the area – with it being the first opening for the group in the region.

“Albert Road is a great location – and the outdoor seating is also a fantastic opportunity for al fresco dining,” said Rob Beacham, co-owner of Bistrot Pierre – a restaurant group he formed more than 20 years ago with school friend John Whitehead.

“We’re excited to be a part of Middlesbrough’s evolving landscape and supporting its regeneration – it’s a fantastic town, full of charm and character so we’re looking forward to becoming part of its future. With food and drink becoming an increasingly important sector for the town, we’re delighted to be supporting the thriving industry here and look forward to welcoming new and returning diners.

“Our a la carte menu is updated seasonally, maintaining a fresh, classic French bistrot cooking theme and feel to all of our dishes – the boeuf bourguignon maison is a particularly popular option, with steak-frites and our traditional crème brûlée also proving to be best sellers.

“As we’ve expanded we’ve maintained our core values, ensuring that all of our food is prepared daily – maintaining a fresh and enticing offering for our customers who have supported us over our 23 years in business. No two bistrots in France are the same – which is something we’ve reflected in our bistrots here in the UK, with each restaurants’ interiors carefully designed to reflect its location.

“I hope that the people of Middlesbrough are as excited as we are and I look forward to welcoming customers to Bistrot Pierre’s newest bistrot,” added Rob.

The popular lunchtime prix-fixe menu will be available seven days a week, offering customers one, two or three courses for £9.95, £11.95 or £13.95 – aiming to offer something for everyone.

General manager, Salvatore Savino said: “Bistrot Pierre is a place to catch up with friends, enjoy a romantic meal for two or enjoy a family meal. We hold special events throughout the year which enable us to showcase our fabulous offering. Our soirée gastronomique is particularly popular in our bistrots, which is a six course set dinner – featuring a variety of flavoursome French dishes – available for just £22.95.”

Bistrot Pierre has also launched a unique loyalty app – Mon Pierre Rewards –whereby customers earn points for every pound spent within the restaurants.

“Customers receive 1,000 points just for downloading the app – it’s a great excuse to try our food if you haven’t already.

“We’re also delighted that Middlesbrough Council has implemented a special discounted rate for evening parking at the Cleveland Centre car park which will enable diners to park for just £1.50 from 6pm till midnight,” added Salvatore.

The deal, bringing Bistrot Pierre to the town, was completed by Richard Wilson at Dodds Brown.

Bistrot Pierre Middlesbrough is now taking bookings. Call 01642 260 600 for reservations.

Find out more about Bistrot Pierre at https://bistrotpierre.co.uk/

By Emily