Last January, Nike reopened its original Blue Ribbon Sports door in Santa Monica. Now, Blue Ribbon Sports (BRS) will appear in pop-ups across three cities this October — Santa Monica, Chicago and New York City — in the form of the Volkswagen ID. BUZZ Cargo, an all-electric modern version of the bus that Jeff Johnson drove to deliver product throughout Los Angeles in the 1960s. At the pop-ups, visitors will be able to purchase exclusive BRS footwear, learn more about the history of Nike’s beginnings and donate used athletic shoes to Reuse-A-Shoe.
Both shoes, like the Nike Cortez, highlight Nike heritage, featuring the iconic orange color palate, the BRS logo and the company’s founding year of 1972 on the sockliner.
The shoes include other details specific to the BRS community. The heel of the Nike Zoom Pegasus Turbo 2, for example, reads “1 of 3107” to commemorate Nike’s first retail address, 3107 Pico Boulevard, in Santa Monica.
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Both shoes, like the Nike Cortez, highlight Nike heritage, featuring the iconic orange color palate, the BRS logo and the company’s founding year of 1972 on the sockliner.
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The shoes include other details specific to the BRS community. The heel of the Nike Zoom Pegasus Turbo 2, for example, reads “1 of 3107” to commemorate Nike’s first retail address, 3107 Pico Boulevard, in Santa Monica.
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Both shoes, like the Nike Cortez, highlight Nike heritage, featuring the iconic orange color palate, the BRS logo and the company’s founding year of 1972 on the sockliner.
-
The shoes include other details specific to the BRS community. The heel of the Nike Zoom Pegasus Turbo 2, for example, reads “1 of 3107” to commemorate Nike’s first retail address, 3107 Pico Boulevard, in Santa Monica.
Blue Ribbon Sports: Coast to Coast begins October 5 in Santa Monica, with stops in Chicago on October 12 and New York City on October 15. To learn more and receive updates in each city, visit SNKRS.