Quorum Business Park based in Newcastle is celebrating the success of its ‘Better by Bike’ programme by hosting a ‘Love Your Bike’ campaign this Valentine’s Day.
More and more people working at one of the North East’s largest business parks have seen the benefits of cycling to work following the successful introduction of a ‘Better by Bike’ programme launched last year. One employee learnt to ride a bike for the first time, while another dramatically improved their health by embracing a regular 16 mile round trip commute by bicycle.
The business park will be encouraging commuters to get on their saddle this February by promoting the ‘Love Your Bike’ campaign at the park’s monthly pop-up Bike Hub event on Wednesday 11 February, with a Dr Bike cycle surgery as well as information and incentives for employees to switch to commuting by bike.
The free cycle surgery will have an experienced bike mechanic on hand to check over well- loved bikes and make simple repairs and adjustments if necessary, ensuring everything is in good working order and there will be free cycling accessories on offer to help workers show their bikes some love.
Quorum started its ‘Better by Bike’ cycling initiative last year to support tenants who encourage their employees to try cycling to work, and promote it as an attractive, accessible, affordable and easy way to commute.
Advice on route planning, bike maintenance and information on the ‘Bike Buddy’ service, where experienced cyclists nominate themselves to accompany other cyclists, is available at the monthly Bike Hubs.
There are Pool Bikes on offer for employees who like the idea of cycling to work but want to try it before purchasing their own bike, these are available to anyone working at Quorum for up to one month, completely free of charge.
Quorum Business Park Commuter Centre Manager, Laura McVittie said: “We’re thrilled with the interest the pop-up Bike Hubs, Bike Buddy service and Pool Bikes have received over the last year. We wanted to get across the message that cycling to work is a great choice – cheaper, healthier and sometimes quicker than the car.
“The Bike Hub will be held on the second Wednesday of each month from 11th February, with new activities including biker’s breakfasts, fashion shows and cycling yoga sessions.
“We hope the ‘Love Your Bike’ campaign will encourage those cyclists who got involved last year to dust off their helmets and pump up their tyres for the New Year – and inspire newbies to give it a try.”