With the shifting consumer trends; e-commerce companies are looking for ways of growing their customer base sustainably. One sure way of succeeding in e-commerce is incorporating new and upgraded technological inventions. Indeed, that is a simple explanation for the quick adoption of computer-generated imagery technology.

CGI adoption has contributed hugely to the fast growth of the film industry, and it is expected to have a more significant impact on e-commerce. Demand for photography services is likely to decline as companies shift to CGI. What will be the impact of CGI on e-commerce? Find out

Improvement in Product Specifications

Creating multiple product specifications with traditional photography is difficult. With CGI technology, one image is created and remodeled numerous times into different sizes, color, and design. 3D gives customer flexibility when selecting products in online stores. CGI software’s have a web-based product configuration feature; the feature suits online store owners who deal in customizable products. The software can animate and produce both 2D and 3D graphics images of products ordered.

Cost Reduction in Commercials and Photography

Large online store owners incur a high cost in getting quality photos of the products they sell. The cost is even mindboggling when the products are of different varieties like if a company wants to showcase jewelry trends 2019 then there would be thousands of designs and the cost for their photography would be very high. With 3D technology, they only need to hire one 3D expert. The expert uses one image to create various designs of the product. It is also becoming easy and cost-effective creating ads and commercials. Companies are shifting away from the old way of hiring a commercial casting crew, models and celebrities. 3D commercials are the now and the future.

Product Visualisation

Product designers are using CGI in visualizing and creating animated designs of products before production. The visual designs are helping companies in marketing and product research. Product designers can remodify imagined designs to desired standards before manufacturing. In turn, a lot of time and resources are saved by foregoing the old model of trial and error. Online stores and companies can develop product concepts and put the images in their online stores for sale before production. Companies can then manufacture products after getting guaranteed orders.

More Marketers Will Use CGI Technology

CGI will continue to revolutionize marketing strategies. Consumers are thirsty for more engaging visual content. Traditional photographic images will no longer work. Marketers will shift to CGI images because of their optical quality and flexibility.

The CGI images are in mobile applications and diverse marketing mediums. If marketers want consumers to test the products, they can place the products in a virtual reality environment. They can, therefore, be able to measure customer’s reactions to the products before product launching.


CGI will enhance productivity. IKEA, a global franchise dealing in multipurpose furnishings, uses CGI for its product catalog. The company has over 25000 furniture models and operates over 400 stores in 149 countries. Think about the hustle of photographing its designs!

CGI images create a long-lasting visual impression in customers. Customers create a connection with products which in turn leads to brand growth.