Newcastle-based Public Relations professional, Deb Sharratt has been shortlisted for Outstanding Independent PR Practitioner, in the industry’s top awards in the region.

The Chartered Institute of Public Relations (CIPR) Pride Awards is the UK’s most prestigious nation-wide awards scheme, recognising excellence in public relations and communications across Scotland, Wales, Northern Ireland and six English regions, including the North East. Over 1000 entries were submitted nationally this year.

DebSharratt Communications was set up 7 years ago, after an in-house career spanning the public, private and third sector including roles at Children North East, Pubmaster and One North East, including the ‘Passionate people. Passionate Places’ campaign.

Deb previously won the GOLD accolade in the same category in 2012 and has also won Best Sports Campaign and best Corporate & Business Communication for her work with Deerness Gymnastics Academy.

The PR & Marketing business has four distinct areas: PR & Marketing activity including strategic digital comms; training and workshops for Newcastle and Sunderland Universities and also regional marketing and PR training provider nesma; associate work with PR agencies; and also has its own media space, My Boys Club, a lifestyle, food and travel blog.

Deb Sharratt said: “I’m thrilled to have been shortlisted again for this prestigious award. I have many brilliant clients from small tourism businesses to multi-national companies for whom I deliver strategic, effective campaigns that enable the organisations to achieve their business objectives.

“Working on your own is not always easy but to have your work recognised by the highest standards in the industry, again, is a really special achievement for me and I’m looking forward to the award ceremony in December”.

Deb Sharratt works with a client base primarily focused on tourism, leisure, travel and food, which complements the blog however the award of Independent Practitioner not only looks at the results of work for clients but also on their contribution to the industry and professional development.

Deb is an accredited CIPR practitioner having joined the CIPR in 1996 and has contributed to the success of the CIPR Northeast Committee in a number of roles over the past 14 years and currently holds the position of Vice-Chair and social media manager. In a voluntary capacity, she is co-writing a skills and best practice guide for CIPR and has co-authored articles on ethical influencer relations for both Influence Online and Vuelio, and also co-hosted a webinar for Vuelio on the same subject.

The award ceremony will take place at The Biscuit Rooms in Newcastle on Friday 7 December. Full shortlist.