The co-founders behind North East oral care and teeth whitening business, WhiteWash Laboratories, have celebrated reaching a landmark goal as part of their charity initiative, Brush For A Brush.
The campaign that began in January 2015 sees a toothbrush or toothpaste donated to children both in the UK and internationally who have poor oral health and limited access to dental care, for each sale of a WhiteWash Laboratories’ product.
An impressive 250,000 brushes have since been raised through the company’s efforts and it has recently turned its attention to further supporting another of its causes, Help for Cancer.
As a recognised partner, the team at WhiteWash Laboratories have now switched their existing default search engine facility over to the official Help for Cancer search engine.
The Help for Group is an online community which shares revenue generated from searches with UK cancer, kids and armed forces charities. It works with the major search organisations to ensure results are the best quality in the industry, without collecting, storing or selling any data in respect to searches made.
Solely by using Help for Cancer’s function, the seven-strong office-based team at WhiteWash Laboratories’ base in Middlesbrough will raise an average of £600 or upwards a year.
WhiteWash Laboratories was set-up by life-long friends Matthew Lloyd and Tom Riley in 2010. It was born out of the realisation that although people often want a whiter smile, many are not willing to pay the price tag for expensive treatments and products – which can be overpriced and ineffective.
Leeds University dental graduate Matthew and business graduate from The University of Nottingham Tom combined their expertise to produce a range of peroxide and non-peroxide based whitening products that are beautifully packaged, affordable and provide genuine results – developed and formulated by leading UK dentists.
Tom said: “We wanted to make a difference from the start and Brush For A Brush was the perfect way to do this. For some of us in the UK, it’s easy to take for granted our exceptional health service and looking after our teeth is an everyday normality so it’s truly rewarding to help those less fortunate than us, without these privileges.”
Matthew, who is also a practicing dentist, added: “It’s a huge achievement to surpass the quarter of a million mark in our campaign and we’re also proud to get involved with Help for Cancer, which is such a simple yet innovative way of generating funds for an incredibly worthy cause.”
WhiteWash Laboratories is partnered with Pink Ribbon Foundation and Prostate Cancer UK selling charity edition manual and electric toothbrushes where a portion of the purchase cost goes towards supporting cancer awareness and research.
The Brush For A Brush campaign has also been extended across WhiteWash Laboratories’ new brand Nano, which launched earlier in 2016 and has already proved popular with celebrity faces.
To find out more about WhiteWash Laboratories and its Brush For A Brush campaign, visit: https://whitewashlaboratories.com/brushforabrush/. For more information on Help for Cancer, visitwww.helpforcancer.co.uk