Local SEO is an essential part of your digital marketing strategy, especially if you are a small- to mid-sized company that depends on the business of local Jacksonville customers. It serves to promote the visibility of your business in location-based searches.
With local SEO, your business can easily be found online by people searching for it at its locality. In fact, a study conducted by Forbes shows that 95% of mobile phone users have used their devices to search for local businesses. Out of these, 61% contacted the business and 59% actually visited the shop.
Location-based searchers normally use geo-qualifiers like city, town, state, and zip code. Google will pick up the geo-location of the searcher and provide search results from that area. There are various local SEO strategies that you can implement, including optimizing your content using local keywords, submitting your NAP to various local directories, and getting listed on Google My Business (GMB).
That said, let’s look at various ways local SEO can benefit your business.
How Local SEO Can Benefit Your Business
- Your business can appear in Google’s Local three-pack
One of the most notable benefits of local SEO is that it can help your business appear in Google’s local three-pack, or the top three featured search results. Virtually every business owner who understands the power of SEO wants to appear in this position in the SERPs.
- Prospective Customers Can Find Your Business
With local SEO, potential customers can discover your business quite effortlessly. You should realize that many local searches come from non-locals who are searching for products or services that you offer. By using local SEO best practices, with the help of a reputable Jacksonville SEO expert, you can place your business in front of this audience.
- Customers can get the information that they’re looking for
Local SEO can help you stay ahead of your competitors by displaying information that sets your business apart. Let’s say a potential customer is looking for a pet-friendly restaurant. If your restaurant is pet-friendly, you can capture the attention of that customer by including that information in your local SEO.
- Shoppers can make purchasing decisions in favor of your Business
When there is a lot of information about your business online, the credibility of your business in the eyes of prospective customers is likely to be higher than that of your competitors who don’t have a solid digital footprint. As a result, customers are more likely to make decisions in favor of your business.
- You don’t need a website to Benefit from Local SEO
Even if you don’t have a business website, you still can perform impressively in local searches, thanks to local SEO. About 60% of potential customers will get in touch with you after finding your business on search engine results for a local search.
That’s how local SEO provides you with a qualified lead that you can convert. If you have no idea how to convert a qualified lead, you can consult a reputable local SEO expert in Jacksonville.