Promising North East dance station – Frisk Radio – has become one of the first commercial radio stations to broadcast across two of the UK’s permanent small-scale “SS-DAB” multiplexes.
After an initial launch on MuxOne’s “Tynemouth & South Shields” multiplex, Frisk have extended their coverage to the urban areas of Newcastle and Gateshead by taking carriage on the multiplex of the same name, operated by Tyneside Community Digital.
In the process, the station has dramatically increased their TSA from 350,000 to 750,000 adults, while still allowing advertisers to target listeners in each transmission area separately.
Owners Stuart Landreth and Michael Winter are delighted with the developments: “Our initial launch on the Tynemouth & South Shields multiplex gave us a year or so to find out feet. With the two transmitter areas combined, we now have a fantastic foothold on the entire Tyneside conurbation, and we are now ready to ramp up our marketing efforts across the region.
We’re continuing to bring in new listeners, who love our upbeat music format with minimal commercial interruptions.” Despite the two multiplexes being owned by two separate entities, the transition is seamless for drivers, with in-car DAB units switching automatically between the two transmitter networks through use of the “alternative frequency” technology which finds the strongest signal. Frisk Radio is also available online at www.friskradio.com and on smart speakers “Play Frisk Radio”.